TIC TAC ROLLS OUT ‘REFRESH YOUR VIBE’ WITH YASHRAJ MUKHATE

Tic Tac has unveiled its latest music video, Refresh Your Vibe, in partnership with viral creator Yashraj Mukhate. Featuring the Tic Tac Vibe Van cruising through Mumbai, the campaign celebrates self-expression and shared joy, inviting audiences to embrace spontaneity and connect through music. It continues across digital platforms nationwide.

Tic Tac has launched its new music video, Refresh Your Vibe, in collaboration with viral music creator Yashraj Mukhate, marking the fourth consecutive year of their partnership. Introducing Tic Tac Go, an Indian adaptation of Tic Tac’s global signature tune, the film celebrates music as a spark for self-expression and shared experiences.  

At the centre of the campaign is the Tic Tac Vibe Van, a moving celebration that takes the energy beyond the screen. Cruising through Mumbai with Mukhate on the upper deck, the van invites people to hop on, let go, and embrace the joy of collective self-expression. With every stop, the energy builds as more people join in, creating one shared vibe that grows organically.  

The film opens on the monotony of everyday life—tired eyes, repetitive routines, endless scrolling—before an unexpected spark changes everything. As music spills out of the Vibe Van, anticipation turns into celebration. People sing, dance and perform together, with each stop feeling like the start of something new and unexpected.  

Rather than following a conventional storyline, Refresh Your Vibe 3.0 unfolds through spontaneous moments that capture a universal truth: everyone has a version of themselves they want to express, they just need the right spark. The campaign positions Tic Tac as that spark, transforming ordinary moments into extraordinary shared experiences.  

Zoher Kapuswala, Marketing Head, Ferrero India Subcontinent, explained: “Music continues to be one of the strongest ways young people express themselves and connect with others. At Tic Tac, we believe freshness is about creating moments that spark joy and meaningful connections. With Refresh Your Vibe, we wanted to create more than just a music video, we wanted to create an experience that inspires people to step out of the everyday, express themselves freely and connect through the universal language of music. Our continued collaboration with Yashraj Mukhate helps us bring this vision to life in a way that is authentic, playful and culturally relevant.”  

The campaign will extend across digital platforms, with collaborations spanning music, dance and sports, inviting audiences across India to celebrate self-expression and refresh their vibe. By blending cultural relevance with playful creativity, Tic Tac continues to position itself as more than a confectionery brand—it becomes a catalyst for joy, spontaneity and connection.