Fanta has unveiled a chilling Halloween collaboration with Ghost Face, introducing Ghost Face Punch and collectible can designs within its Haunted Universe. The partnership marks the horror icon’s first crossover into the brand’s entertainment world, blending fandom, flavour and fright to create a seasonal experience that celebrates Halloween culture.
This Halloween, Fanta is turning up the fright factor with a collaboration that unites one of horror’s most recognisable icons with one of the world’s most playful soft drink brands. Ghost Face, the legendary character immortalised by the Scream franchise, is joining forces with Fanta for the first time ever, launching Ghost Face Punch – a limited-edition flavour designed to thrill fans of both horror and Halloween.
The collaboration marks Ghost Face’s debut in Fanta’s Haunted Universe, the brand’s newly created entertainment world that blends storytelling, fandom and seasonal tradition. Introduced earlier this year with a cinematic trailer, Haunted Universe is Fanta’s first original Halloween narrative, populated by four characters inspired by classic legends. Each has their own powers and personalities, and this October they will be joined by Ghost Face, the first guest character to enter the universe.
Alongside the new flavour, Fanta is releasing collectible can designs featuring both its original Haunted Universe characters and Ghost Face. The crossover creates a unique cultural moment, merging two beloved symbols of Halloween into one experience. Fans can collect the cans, enjoy the seasonal flavour, or pair the collaboration with a Scream movie marathon, streamed via Paramount+.
Ibrahim Khan, Global Vice President of Marketing at Fanta, explained the significance of the move: “Fanta’s Haunted Universe marks our shift from collaborators to creators, building original characters and stories designed to grow beyond a single season. But every haunted universe needs an icon of horror – and there are few more iconic than Ghost Face. We’re thrilled to welcome him into Fanta’s Haunted Universe for Halloween 2026, as we continue building a Halloween world fans can look forward to returning to year after year.”
The collaboration also carries the endorsement of Fun World, the company behind Ghost Face. R.J. Torbert, Director of Licensing and Brand Enforcement, said: “Ghost Face has been a Halloween favourite for decades and is recognised as The ICON of Halloween. We’re excited to see him join Fanta’s Haunted Universe as its first-ever guest character. Bringing together Ghost Face and Fanta creates a fun and unexpected Halloween experience that celebrates everything fans love about the season. It has been a pleasure working with the Fanta team to bring this project to life.”
Adding to the authenticity, Paramount+ and Coca‑Cola partnered with Roger Jackson, the voice of Ghost Face, to provide audio for the campaign. The collaboration ensures that the character’s chilling presence is felt not only on screen but also in Fanta’s imaginative Halloween world.
By merging horror, flavour and fandom, Fanta’s Haunted Universe with Ghost Face Punch offers fans a new way to celebrate Halloween. It is a partnership that captures the essence of the season – characters, stories, traditions and scares – while creating a collectible experience that is as much about culture as it is about refreshment.
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