RONALD MCDONALD HOUSE AUSTRALIA APPOINTS SIXGUN TO LEAD SEO STRATEGY

Ronald McDonald House Australia has appointed independent agency SIXGUN to spearhead its SEO strategy, focusing on non-branded search visibility and program awareness. The partnership will enhance content development, organic ranking and AI-powered search readiness, strengthening the charity’s digital presence and helping more families, donors and volunteers connect with its mission.  

Ronald McDonald House Australia has selected independent digital marketing agency SIXGUN to lead its national SEO strategy, marking a significant step in strengthening the charity’s online presence and expanding awareness of its programs. The appointment will see SIXGUN focus on improving visibility across non-branded search terms, ensuring that families, donors, volunteers and partners can more easily discover the organisation’s services and opportunities for engagement.  

While Ronald McDonald House already benefits from strong branded organic traffic, the agency’s remit will concentrate on building ranking performance across broader search categories. This includes searches related to the charity’s programs, family support initiatives and volunteer opportunities, while carefully accounting for the organisation’s local Chapters and wider national structure. Content development will play a central role in the campaign, with SIXGUN tasked with creating and optimising material that improves organic ranking performance and helps more Australians connect with the charity’s mission.  

The agency will also bring its growing expertise in AI-powered SEO to the account, helping Ronald McDonald House Australia prepare for the evolving landscape of search and discovery. As AI-driven platforms increasingly shape how content is surfaced, this capability is expected to become a larger part of the campaign as the engagement develops.  

David Pagotto, Founder and Managing Director at SIXGUN, emphasised the alignment between the agency’s values and the charity’s mission. “One of SIXGUN’s core values is real social impact, and Ronald McDonald House Australia is the perfect expression of that. The team and I couldn’t be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most,” he said.  

Krystal Ammann, National Brand & Marketing Manager at Ronald McDonald House Australia, highlighted the importance of the partnership in strengthening the charity’s digital reach. “We’re excited to be working with SIXGUN to strengthen Ronald McDonald House Australia’s online presence and help more people discover the support we provide to families across Australia. By increasing awareness of our Programs and making it easier for families, donors, volunteers and partners to connect with our work, we can grow support for our mission and help more families stay together and close to the healthcare their child needs,” she said.  

The appointment adds to SIXGUN’s growing roster of purpose-led organisations, which includes Sea Shepherd Australia, Minus18, Yarra Valley Water and the Peter MacCallum Cancer Centre. For Ronald McDonald House Australia, the partnership represents a strategic investment in digital visibility, ensuring its services and mission are discoverable to more Australians at a time when online search plays a critical role in connecting communities with support.