OPPO INDIA LAUNCHES ‘TRUE TO THE MOMENT’ CAMPAIGN WITH FIND X10 SERIES

OPPO India has unveiled ‘True to the Moment’, a brand campaign marking the launch of the Find X10 Series. Celebrating everyday experiences, the film captures laughter, tears and unguarded emotions, reinforced by the flagship’s Hasselblad Co-developed True-to-Life Camera System. The Find X10 and Find X10 Pro Max continue OPPO’s legacy of innovation.

OPPO India has introduced its latest brand campaign, ‘True to the Moment’, to coincide with the launch of the much-anticipated Find X10 Series. The campaign is built around the idea that life’s most cherished memories are rarely the ones we plan for, but the ones that unfold unexpectedly. Funny, chaotic, tender and unposed, the film celebrates everyday experiences that may seem insignificant at the time but often become the ones we want to relive.  

The film is presented as a living collage of real life, with multiple characters rather than a single protagonist. A little girl playfully gives her father a toy injection, prompting laughter; a granddaughter pushes her grandfather on a swing; a boy tears up as he cradles his new puppy; and a grandmother blows out candles on her 65th birthday surrounded by family. These moments of joy are interspersed with quieter beats of self-doubt and vulnerability: a teenager sizing himself up in the mirror, a girl sneaking ice cream with tears in her eyes, or a man wiping away his emotions alone. Each vignette carries its own meaning, reminding viewers that not every scene is picture-perfect, yet each is worth remembering.  

Fluidly moving across homes, parks, cafés and beaches, the film uses sound, movement and emotion to connect one scene to the next. As it closes, it leaves audiences with a thought: sometimes, the moments we weren’t ready for become the ones we keep coming back to.  

The spirit of the Find X10 Series runs through every frame. Life rarely gives a heads-up, unfolding in low light, in motion and unposed. The Find X10 Series, equipped with a Triple 200 MP camera system and 4K Cine-Grade HDR Video, is designed to capture these moments with natural colours, glow and emotion intact. Looking back at photographs and videos taken on the device is intended to transport users back to the occasion itself.  

Commenting on the launch, Dhruv Nigam, Head of Product Marketing, OPPO India, said: “The memories we hold on to are rarely the ones we planned for. They are the unguarded laughs, the quiet glances and the little things that mean the world to those living them. ‘True to the Moment’ celebrates the simplicity of such instances. Over ten generations, the Find X Series has pushed the limits of what a flagship can do, but with the Find X10 Series, we have also looked at that progress through the eyes of the user: not just what technology can do, but what it means to the person using it. With industry-leading camera and performance, supported by ColorOS 17, it is built to stay true to life exactly as it was felt, so that looking back takes you right back to it.”  

Marking the 10th generation of OPPO’s flagship lineup, the Find X10 Series comprises the Find X10 and Find X10 Pro Max, continuing the brand’s legacy of innovation and user-centric design.