ABHIJIT KARANDIKAR JOINS INFECTIOUS ADVERTISING AS EXECUTIVE CREATIVE DIRECTOR

Infectious Advertising has appointed seasoned creative leader Abhijit Karandikar as Executive Creative Director. With over 30 years in advertising, including two decades at Ogilvy & Mather, Karandikar brings a wealth of experience and a passion for collaboration to the agency’s dynamic team.

Infectious Advertising has announced the appointment of Abhijit Karandikar as its new Executive Creative Director, marking a significant addition to the agency’s leadership. Karandikar, a veteran of the advertising industry, boasts more than three decades of experience, with a career that has spanned some of India’s most respected agencies.  

He began his journey at Everest Advertising and Interact Vision before joining Ogilvy & Mather, where he spent over 20 years shaping campaigns and mentoring creative talent. His tenure at Ogilvy cemented his reputation as a versatile and insightful leader, capable of balancing brand strategy with imaginative storytelling.  

Speaking on his appointment, Karandikar expressed enthusiasm about joining Infectious Advertising and working alongside its leadership team. “I am excited to work alongside industry legends like Ramanuj, Nisha and Siddharth. I’m also looking forward to collaborating with Akshay Kapnadak, whose work I have admired, and being part of the young and energetic team at Infectious,” he said.  

His arrival signals a strengthening of Infectious Advertising’s creative capabilities at a time when the agency continues to expand its footprint in India’s competitive advertising landscape. Known for its bold and innovative campaigns, Infectious has built a reputation for blending sharp strategy with fresh creative ideas. Karandikar’s appointment is expected to further enhance this ethos, bringing in his deep understanding of brand building and his ability to craft narratives that resonate with audiences.  

Industry observers note that Karandikar’s move reflects a broader trend of seasoned leaders joining independent agencies, where agility and creative freedom often allow for more daring work. His experience at Ogilvy, one of the world’s most iconic advertising networks, equips him with a global perspective that will complement Infectious’s ambitions.  

For Karandikar, the new role represents both continuity and change — a chance to apply decades of learning in a fresh environment while collaborating with a new generation of creative professionals. His emphasis on teamwork and admiration for his colleagues underscores his belief in collective creativity as the driving force behind impactful campaigns.  

As Infectious Advertising welcomes Karandikar, the industry will be watching closely to see how his leadership influences the agency’s creative output. With his blend of experience, mentorship, and enthusiasm for collaboration, Karandikar’s appointment is poised to be a milestone in the agency’s journey.