ARNOTT’S LAUNCHES SHAPES LIGHT & CRISPY WITH HEALTHIER BITE

Arnott’s has unveiled Shapes Light & Crispy, a lighter take on its iconic snack range. Oven-baked and under 120 calories per serve, the crackers boast 50% less saturated fat and 25% less sodium than Originals, aligning with the company’s sustainable mission while delighting consumers worldwide.  

The Arnott’s Group, one of Australia’s most enduring food companies, has introduced a new addition to its celebrated Shapes range: Shapes Light & Crispy. Promising the same bold flavour that has made Shapes a household name for generations, the new variant delivers a lighter, healthier bite designed to meet evolving consumer preferences.  

Shapes Light & Crispy are oven baked, not fried, and contain less than 120 calories per serve. With 50% less saturated fat and 25% less sodium compared to Shapes Originals, the crackers are positioned as a smarter snacking choice without compromising taste. Free from artificial colours, flavours and preservatives, they reflect Arnott’s commitment to quality and transparency in its products.  

For 160 years, Arnott’s has been a trusted name in food, delighting consumers with brands that have become part of Australia’s cultural fabric. Today, the company’s portfolio extends far beyond biscuits, encompassing Campbell’s, V8, Messy Monkeys, Freedom Cereals and 180Degrees, among others. This breadth underscores Arnott’s ambition to create “delicious moments” in everyday life, a mission that continues to guide its innovation.  

The launch of Shapes Light & Crispy also highlights Arnott’s broader sustainability agenda. The company has pledged to operate within the natural boundaries of the planet, sourcing responsibly and ensuring its manufacturing processes are aligned with environmental goals. With operations in Australia, New Zealand, Malaysia and Indonesia, and a workforce of more than 4,000 across the Asia Pacific, Arnott’s is deeply connected to the communities it serves.  

Headquartered in Sydney, Arnott’s products are stocked by all major retailers and enjoyed by millions worldwide. The introduction of Shapes Light & Crispy is expected to strengthen its appeal among health-conscious consumers, while reinforcing the brand’s reputation for delivering flavour-packed snacks that resonate across generations.  

As consumer demand shifts towards healthier options that do not compromise on taste, Arnott’s has positioned Shapes Light & Crispy as a timely innovation. It is a product that not only reflects the company’s heritage of delighting snack lovers but also its forward-looking vision of balancing indulgence with wellbeing. In doing so, Arnott’s continues to cement its role as a custodian of iconic food brands, blending tradition with modernity in every bite.