BROWN-FORMAN LAUNCHES EL JIMADOR SPARKLING MARGARITA RTDS IN UK

Brown-Forman has launched el Jimador Sparkling Margarita RTDs in the UK, available in Lime and Mango. Infusing citrus and tropical flavours, the range offers a fruity twist on the classic tequila serve. Already in Australia, it will expand to more markets, including the U.S., this summer, reflecting rising RTD demand.  

Brown-Forman has introduced a vibrant new addition to its portfolio with the launch of el Jimador Sparkling Margarita ready-to-drink cocktails in the UK. Available in Lime and Mango, the range infuses citrus and tropical flavours into the classic tequila serve, offering consumers a fruity, refreshing twist.  

Laura Smith, Head of Emerging Brands, said: “We’re excited to shake up the category by inviting consumers to sip for themselves and discover the new flavours, while enjoying the quality they can expect from the el Jimador brand.”  

Already established in Australia, the Sparkling Margarita range is set to expand into more global markets, including the United States this summer. The launch reflects Brown-Forman’s commitment to innovation in the RTD category, combining convenience with the craftsmanship of el Jimador Tequila. By blending tradition with modern flavour profiles, the brand aims to recruit new consumers while enhancing everyday occasions with accessible yet premium serves.  

The move underscores the growing demand for tequila-based RTDs, as global audiences increasingly seek portable formats that do not compromise on taste. With its lively Lime and Mango variants, el Jimador’s Sparkling Margarita range positions itself as a refreshing choice for summer gatherings, casual celebrations, and spontan