AGENCY
CONTRACT ADVERTISING WINS BMW INDIA CREATIVE MANDATE
Contract Advertising India has secured BMW India’s integrated creative mandate after a competitive pitch. The agency will lead mainline and digital brand communications,...
VCCP ACQUIRES GOVT TO FORM GOVT VCCP, TARGETING ASIAN EXPANSION
VCCP has acquired independent agency GOVT and merged its Singapore operations to launch GOVT VCCP, a new challenger network geared toward accelerating Asian...
JAMES VARGHESE LAUNCHES OTS COMMUNICATIONS AFTER EXITING OAP MEDIATECH
James Varghese has exited OAP Mediatech to found OTS Communications, where he will serve as Founder & CEO. The new independent outfit aims...
SINGAPORE TOURISM BOARD EXTENDS MAKER LAB PARTNERSHIP TO BOOST SOCIAL MEDIA IMPACT
Singapore Tourism Board has renewed its partnership with Maker Lab for two years, extending the agency’s role as Visit Singapore’s outsourced social creative...
Madison Media Launches MbrAIn, an India-First Agentic System to Drive Accountable Media-Led Growth
Madison Media has unveiled MbrAIn and its proprietary Growth Planning System (GPS), an India-first strategic media planning agentic system. Built around the 4Cs...
WPP STREAMLINES OPERATIONS AS GREY AND OGILVY MERGE BACK-OFFICE FUNCTIONS
WPP has consolidated the back-office operations of Grey and Ogilvy as part of Grey’s transition from AKQA into the Ogilvy network. The move...
KENVUE APPOINTS WPP AND PUBLICIS AS GLOBAL AGENCY PARTNERS IN MAJOR MARKETING RESET
Consumer health company Kenvue has named WPP and Publicis Groupe as its new global agency partners after a competitive review. WPP will lead...
CARBONE FINE FOOD NAMES AUTUMN COMMUNICATIONS AS PR AGENCY OF RECORD
Carbone Fine Food has appointed Autumn Communications as its agency of record for earned media across the U.S. and Canada following a competitive...
