AGENCY
Unveils Ambitious ‘Plan for Change 2030’ to Accelerate Sustainability Leadership
MAS Holdings has launched its renewed sustainability strategy, Plan for Change 2030, bringing global changemakers together to discuss innovation, accountability and collaboration in...
Hakuhodo.Wyng Wins Creative Mandate for Dr. Willmar Schwabe’s Dizester After Multi-Agency Pitch
Hakuhodo.Wyng has secured the creative mandate for Dizester, covering strategy, creative development, digital amplification, and retail activations across key northern and eastern markets....
THE WOMB’S ‘HALKA LAGEGA’ CAMPAIGN GIVES INDIAFIRST LIFE INSURANCE A HUMAN TOUCH
In a country where the weight of responsibilities often goes unspoken, The Womb has crafted the first brand campaign for IndiaFirst Life Insurance that...
TXT Media Opens Regional Headquarters in Dubai, Strengthens Adtech Presence in the Middle East
TXT Media, part of Italy’s TXT Group, has opened its regional headquarters in Dubai, expanding its adtech and media intelligence footprint in the...
COKE STUDIO’S CROSS-BORDER MASH-UP: HOW COCA-COLA TURNED THREE COUNTRIES, FIVE ARTISTS AND ONE MOOD-LIFTING TRACK INTO A GLOBAL MUSIC MOMENT
Coca-Cola’s latest Coke Studio brought together five artists from the Philippines, Australia, and New Zealand, all creating unique songs from a mood-lifting base...
MEDULLA COMMUNICATIONS ENTERS THE US MARKET, STRENGTHENS GLOBAL PRESENCE WITH HEALTH-TECH FOCUS
Medulla Communications has entered the US market, appointing Andrew Schirmer as consulting director. The agency will focus on health-tech and consumer health brands,...
WPP SCORES MAJOR U.S. WIN WITH PWC CREATIVE AND PRODUCTION MANDATE AMID TOUGH FINANCIAL HEADWINDS
WPP has won PwC’s U.S. creative and production mandate, handled by Ogilvy, marking a key victory for CEO Cindy Rose amid declining revenues...
IAA AND SNAPCHAT SET THE STAGE FOR ‘THE VIBE’: A NEW CREATIVE PLAYGROUND FOR YOUNG BRAND BUILDERS
International Advertising Association (IAA) and Snapchat are hosting “THE VIBE” on November 20 in Bandra West, an immersive event for young creatives. The...
