Brand Launches
TROPICANA STEPS INTO FUNCTIONAL DRINKS WITH HYDRATE+ LAUNCH
Tropicana has entered the fast-growing functional drinks market with its new Hydrate+ range, blending fruit juice with coconut water, vitamins and magnesium. Available...
ABD MAESTRO LAUNCHES ZOYA PINK MIX BERRIES GIN
ABD Maestro Pvt. Ltd., the luxury spirits arm of Allied Blenders & Distillers, has introduced Zoya Pink Mix Berries Gin. Crafted in small...
LEVI’S STADIUM TURNS SUPER BOWL INTO CULTURAL TAKEOVER
Levi Strauss & Co. transformed the Super Bowl into a cultural spectacle far beyond advertising. From stadium branding to live music, product drops,...
THREE CENTS EXPANDS PREMIUM MIXER RANGE WITH BOLD NEW FLAVOURS
Three Cents, part of Coca-Cola HBC Hungary’s 24/7 portfolio, has expanded its premium mixer range with Fig Leaf Soda, Mandarin & Bergamot Soda...
WARBURTONS UNIFIES ITS SMILE WITH TAXI STUDIO
Warburtons, Britain’s most chosen FMCG brand, has unveiled a refreshed identity by Taxi Studio. The redesign unifies its 70-strong product portfolio with a...
GLENFIDDICH’S TRIANGULAR TRIUMPH: HOW A BOLD BOTTLE REDEFINED WHISKY
In 1961 Glenfiddich relaunched its single malt in a striking green triangular bottle, designed by Hans Schleger. First used for Grant’s blends, the...
BUZZBALLZ BRINGS BOLD COCKTAILS TO BANGALORE
BuzzBallz, America’s leading ready-to-drink cocktail brand, has launched in Bangalore with three exclusive flavours—Chilli Guava Groove, Strawberry Squeeze, and Berry Lemon Squeeze. Priced...
APPLE’S APP STORE OPENS CREATIVE MULTIVERSE IN JAPAN
Apple has unveiled a Japanese App Store campaign that transforms its logo into a creative multiverse of 16 app categories. Featuring artists such...
