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ROKU GIN UNVEILS NORYO TEA EDITION, A SUMMER-INSPIRED CELEBRATION OF JAPANESE CRAFT
Roku Japanese Gin from the House of Suntory has launched the limited-edition Noryo Tea Edition, inspired by Japan’s summer tradition of seeking coolness....
MG SPIRIT RETURNS WITH A SUBTROPICAL TWIST, BRINGING BARCELONA’S ENERGY TO THE READY-TO-DRINK MARKET
MG Destilerías has relaunched MG Spirit, Spain’s first ready-to-drink brand, with a bold subtropical redesign and 12 vibrant flavours. Aimed at style-conscious consumers...
HUBER & HOLLY EXPANDS BEYOND SCOOP STORES WITH NEW ‘CONES & CANDIES’ IMPULSE RANGE
Premium ice cream brand Huber & Holly has entered the impulse ice cream segment with a new Cones & Candies range designed for...
HEINEKEN EXPANDS NON-ALCOHOLIC RANGE WITH CALORIE-FREE 0.0 ULTIMATE IN US
Heineken has launched Heineken 0.0 Ultimate, a calorie- and sugar-free non-alcoholic beer, in select US states after a successful pilot. The 0% ABV...
MALAIKA CO-CREATED MAEJOY IN COLLABORATION WITH EXCEED ENTERTAINMENT AND MYNTRA JABONG
Actor and entrepreneur Malaika Arora has launched Maejoy, a lifestyle accessories brand developed with Myntra and Exceed Entertainment. Debuting with over 250 styles across handbags and lab-grown diamond...
JOHNNIE WALKER UNVEILS RED SOUL TO BROADEN SCOTCH APPEAL
Johnnie Walker has introduced Red Soul, a sweeter, smoother take on its iconic Red Label. Designed to attract non-whisky drinkers, the innovation strengthens...
BLACK DOG WHISKY UNVEILS MODERN PACKAGING TO HONOUR LEGACY
Diageo India has introduced a modern packaging redesign for Black Dog Whisky, a Scotch brand with a 140-year legacy. The refreshed look, built...
INDIA WELCOMES THE “GREEN FAIRY” AS LA ANANTA ABSINTHE DEBUTS
India has entered the storied world of absinthe with the launch of La Ananta Absinthe by Craft Alcobev in Goa. Once banned across...
