Branding
HEINEKEN EXPANDS NON-ALCOHOLIC RANGE WITH CALORIE-FREE 0.0 ULTIMATE IN US
Heineken has launched Heineken 0.0 Ultimate, a calorie- and sugar-free non-alcoholic beer, in select US states after a successful pilot. The 0% ABV...
MALAIKA CO-CREATED MAEJOY IN COLLABORATION WITH EXCEED ENTERTAINMENT AND MYNTRA JABONG
Actor and entrepreneur Malaika Arora has launched Maejoy, a lifestyle accessories brand developed with Myntra and Exceed Entertainment. Debuting with over 250 styles across handbags and lab-grown diamond...
JOHNNIE WALKER UNVEILS RED SOUL TO BROADEN SCOTCH APPEAL
Johnnie Walker has introduced Red Soul, a sweeter, smoother take on its iconic Red Label. Designed to attract non-whisky drinkers, the innovation strengthens...
BLACK DOG WHISKY UNVEILS MODERN PACKAGING TO HONOUR LEGACY
Diageo India has introduced a modern packaging redesign for Black Dog Whisky, a Scotch brand with a 140-year legacy. The refreshed look, built...
INDIA WELCOMES THE “GREEN FAIRY” AS LA ANANTA ABSINTHE DEBUTS
India has entered the storied world of absinthe with the launch of La Ananta Absinthe by Craft Alcobev in Goa. Once banned across...
MOONGLADE SODA REFRESHES BRAND IDENTITY WITH BOLD, BOTANICAL-LED PACKAGING
Moonglade Soda has unveiled a refreshed packaging identity designed by Atlas Branding + Design, aimed at improving shelf visibility in the crowded craft...
SUN CRUISER NAMED OFFICIAL READY-TO-DRINK COCKTAIL OF US OPEN EVENTS IN NEW USGA PARTNERSHIP
The Boston Beer Company’s Sun Cruiser vodka iced tea has secured a multi-year partnership with the United States Golf Association, becoming the official...
HOUSTON GROUP REIMAGINES PLAN PARTNERS BRAND TO EMPHASISE EMPATHY AND INCLUSIVE CARE
Houston Group has unveiled a new brand positioning and identity for Australian NDIS provider Plan Partners, centred on empathy, accessibility and personalised care....
