Branding
GUCCI BECOMES TITLE PARTNER OF ALPINE FORMULA ONE TEAM
Gucci will become the title partner of Alpine Formula One from 2027, with the team competing as “Gucci Racing Alpine Formula One Team.”...
LIL BUCKS FINDS ITS VOICE WITH BUDDY-BUDDY REBRAND
Lil Bucks has unveiled a bold rebrand by Buddy-Buddy, transforming two dozen SKUs into a cohesive system that balances celebration with credibility. With...
PICO LAUNCHES WITH NATURAL POWER GEL PICO FUEL
Pico has entered the sports nutrition market with Pico Fuel, a power gel made entirely from natural ingredients. Designed by Bernd Bousard and...
VML SOUTH AFRICA’S HERITAGE DAY CAMPAIGN WINS GLOBAL ACCLAIM WITH DUAL CLIO HONOURS
VML South Africa has secured Silver and Bronze at the Clio Awards for Vaseline’s Heritage Day campaign, whose deeply local storytelling struck a...
GHOST X 7UP ENERGY LAUNCH SIGNALS STRATEGIC SHIFT IN CROSS-CATEGORY BRANDING
The Ghost x 7UP energy drink collaboration highlights a broader strategic shift in branding, where familiar flavours are reimagined for new consumption occasions....
LIPTON REVOLUTIONISES ICED TEA WITH COLD BREW TEABAGS FOR THE ULTIMATE SUMMER REFRESH
Lipton Teas and Infusions launches innovative cold brew teabags that transform any water bottle into iced tea in minutes. Available in peach black tea, hibiscus...
APPARTEMENT 103 REIMAGINES FESTIVE LUXURY WITH HENNESSY VS FLASK COLLECTION
Appartement 103 has unveiled a vibrant year-end collaboration with Hennessy, introducing a bold VS Flask Collection. Featuring three striking colourways, the limited-edition release...
VOLKSWAGEN’S “THE PARENTS” CAMPAIGN HIGHLIGHTS SIMPLICITY IN TECHNOLOGY
BBDO Paris has unveiled Volkswagen’s latest campaign, The Parents, a film directed by Brazilian filmmaker Ariela Dorf and produced by VOIR Pictures. Inspired...
