Branding
VML SOUTH AFRICA’S HERITAGE DAY CAMPAIGN WINS GLOBAL ACCLAIM WITH DUAL CLIO HONOURS
VML South Africa has secured Silver and Bronze at the Clio Awards for Vaseline’s Heritage Day campaign, whose deeply local storytelling struck a...
GHOST X 7UP ENERGY LAUNCH SIGNALS STRATEGIC SHIFT IN CROSS-CATEGORY BRANDING
The Ghost x 7UP energy drink collaboration highlights a broader strategic shift in branding, where familiar flavours are reimagined for new consumption occasions....
LIPTON REVOLUTIONISES ICED TEA WITH COLD BREW TEABAGS FOR THE ULTIMATE SUMMER REFRESH
Lipton Teas and Infusions launches innovative cold brew teabags that transform any water bottle into iced tea in minutes. Available in peach black tea, hibiscus...
APPARTEMENT 103 REIMAGINES FESTIVE LUXURY WITH HENNESSY VS FLASK COLLECTION
Appartement 103 has unveiled a vibrant year-end collaboration with Hennessy, introducing a bold VS Flask Collection. Featuring three striking colourways, the limited-edition release...
VOLKSWAGEN’S “THE PARENTS” CAMPAIGN HIGHLIGHTS SIMPLICITY IN TECHNOLOGY
BBDO Paris has unveiled Volkswagen’s latest campaign, The Parents, a film directed by Brazilian filmmaker Ariela Dorf and produced by VOIR Pictures. Inspired...
HUSTLE STUDIOS ACQUIRES RICE MEDIA, SAVING INDEPENDENT OUTLET FROM CLOSURE
Singapore’s Rice Media has been acquired by Hustle Studios, the creative arm of Hustle Singapore, after financial struggles threatened its closure. The deal,...
Mars Petcare Puts Canine Dental Health in the Spotlight with Playful Global Push
Mars Petcare has unveiled a global campaign for PEDIGREE Dentastix, using humour and surreal visuals to highlight widespread oral health issues in dogs. The...
ADIDAS BRINGS TREFOIL SPIRIT BACK TO THE WORLD CUP
Adidas has launched its latest federation away kits with a campaign celebrating the Trefoil’s return to the FIFA World Cup. Employees worldwide styled...
