Branding
BLUE RIBAND GIN MARKS INDIAN RELAUNCH WITH SMITH LUMEN COLLABORATION
Blue Riband Gin has returned to the Indian market with refreshed packaging, marking the first Smith Lumen project to hit shelves in the...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
SYMBOLS OF PERMANENCE: HOW KAMON INSPIRE MODERN JAPANESE BRANDING
Kamon, Japan’s ancient family crests, embody timeless design principles that continue to shape modern branding. From Japan Airlines’ crane to Mitsubishi’s emblem, their...
GUCCI BECOMES TITLE PARTNER OF ALPINE FORMULA ONE TEAM
Gucci will become the title partner of Alpine Formula One from 2027, with the team competing as “Gucci Racing Alpine Formula One Team.”...
LIL BUCKS FINDS ITS VOICE WITH BUDDY-BUDDY REBRAND
Lil Bucks has unveiled a bold rebrand by Buddy-Buddy, transforming two dozen SKUs into a cohesive system that balances celebration with credibility. With...
PICO LAUNCHES WITH NATURAL POWER GEL PICO FUEL
Pico has entered the sports nutrition market with Pico Fuel, a power gel made entirely from natural ingredients. Designed by Bernd Bousard and...
VML SOUTH AFRICA’S HERITAGE DAY CAMPAIGN WINS GLOBAL ACCLAIM WITH DUAL CLIO HONOURS
VML South Africa has secured Silver and Bronze at the Clio Awards for Vaseline’s Heritage Day campaign, whose deeply local storytelling struck a...
GHOST X 7UP ENERGY LAUNCH SIGNALS STRATEGIC SHIFT IN CROSS-CATEGORY BRANDING
The Ghost x 7UP energy drink collaboration highlights a broader strategic shift in branding, where familiar flavours are reimagined for new consumption occasions....
