Branding
DELL MARRIES CRICKET AND COUTURE IN XPS 13 LAUNCH
Dell Technologies has launched a campaign featuring Manish Malhotra and Jemimah Rodrigues to introduce the XPS 13. The film shows Malhotra designing a...
PIZZA LOCO! ROLLS OUT A NEW IDENTITY
Saul Studio has reimagined the identity of cult favourite PIZZA LOCO!, blending Italian culinary warmth with vintage railway graphics. Inspired by the brand’s...
MARS COSMETICS BRINGS #LIVINGTHEMARSLIFE TO DELHI METRO
MARS Cosmetics has expanded its #LivingTheMARSLife campaign into the Delhi Metro’s Yellow Line, featuring creatives inspired by commuting experiences. With messages like “Rajiv...
MONDELEZ INDIA INTRODUCES BELGIUM’S CÔTE D’OR CHOCOLATE
Mondelez India has launched Belgian heritage brand CÔTE D’OR in the country, expanding its premium chocolate portfolio with five variants. The 140-year-old brand,...
BLUE RIBAND GIN MARKS INDIAN RELAUNCH WITH SMITH LUMEN COLLABORATION
Blue Riband Gin has returned to the Indian market with refreshed packaging, marking the first Smith Lumen project to hit shelves in the...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
GUCCI BECOMES TITLE PARTNER OF ALPINE FORMULA ONE TEAM
Gucci will become the title partner of Alpine Formula One from 2027, with the team competing as “Gucci Racing Alpine Formula One Team.”...
LIL BUCKS FINDS ITS VOICE WITH BUDDY-BUDDY REBRAND
Lil Bucks has unveiled a bold rebrand by Buddy-Buddy, transforming two dozen SKUs into a cohesive system that balances celebration with credibility. With...
