Branding
FROM POSTING TO PROVING: HOW SOCIAL MEDIA AUDITING IS RESHAPING BRAND BUILDING IN INDIA
India’s digital marketing landscape is moving beyond likes, followers and impressions towards measurable brand value. Social media auditing is becoming a critical tool...
SIERRA NEVADA LAUNCHES SHRED, A ‘BEER SODA’ INNOVATION
Californian craft pioneer Sierra Nevada has unveiled Shred, a 4.5% ABV “beer soda” that delivers a radler-like refreshment without fruit or lemonade. Using...
SALVABAR: A TASTE OF BAHIA IN RIO
Salvabar, a new restaurant in Rio de Janeiro, channels chef Fabricio Chagas’s Bahian heritage into a dining experience shaped by memory and culture....
DELL MARRIES CRICKET AND COUTURE IN XPS 13 LAUNCH
Dell Technologies has launched a campaign featuring Manish Malhotra and Jemimah Rodrigues to introduce the XPS 13. The film shows Malhotra designing a...
PIZZA LOCO! ROLLS OUT A NEW IDENTITY
Saul Studio has reimagined the identity of cult favourite PIZZA LOCO!, blending Italian culinary warmth with vintage railway graphics. Inspired by the brand’s...
MARS COSMETICS BRINGS #LIVINGTHEMARSLIFE TO DELHI METRO
MARS Cosmetics has expanded its #LivingTheMARSLife campaign into the Delhi Metro’s Yellow Line, featuring creatives inspired by commuting experiences. With messages like “Rajiv...
MONDELEZ INDIA INTRODUCES BELGIUM’S CÔTE D’OR CHOCOLATE
Mondelez India has launched Belgian heritage brand CÔTE D’OR in the country, expanding its premium chocolate portfolio with five variants. The 140-year-old brand,...
BLUE RIBAND GIN MARKS INDIAN RELAUNCH WITH SMITH LUMEN COLLABORATION
Blue Riband Gin has returned to the Indian market with refreshed packaging, marking the first Smith Lumen project to hit shelves in the...
