Brands
UPI AT 10: POWERING INDIA’S DIGITAL ECONOMY
India’s Unified Payments Interface marks a decade of extraordinary growth, becoming the world’s largest real-time payments platform. With a 12,000-fold rise in transactions...
POND’S AND OGILVY MUMBAI ILLUMINATE SUN DAMAGE WITH ‘SUN PORTRAITS’
POND’S has launched ‘Sun Portraits’, a campaign by Ogilvy Mumbai that transforms sunlight from a threat into a metaphor for protection. Set in...
ADIDAS LAUNCHES PET JERSEYS FOR WORLD CUP 2026
Adidas has unveiled a pet jersey collection for the FIFA World Cup 2026, allowing fans and their furry companions to wear national colours...
CO+LAB BLENDS WELLNESS AND CRAFT AESTHETICS IN STRIKING FOLIO BOTANICAL DRINK DESIGN
co+lab has unveiled Folio, a cucumber and hemp-based non-alcoholic drink that merges wellness with collectible design. Featuring minimalist materials, numbered bottles and integrated...
GODREJ INDUSTRIES GROUP UNVEILS NEW PURPOSE AND CLARIFIES IDENTITY
Godrej Industries Group has announced a refreshed purpose and brand identity, “Crafting tomorrow since 1897,” aligning its 129‑year legacy with ambitions for future...
ISLANDS8 UNVEILS WATERMELON GIN AS BLUEMARLIN’S ‘DESIGN FLEX’ COMES TO LIFE
Islands8 has launched a new watermelon-flavoured gin, showcasing the adaptability of its brand design by bluemarlin. The summery variant blends Maltese botanicals with...
QUENTIN MEURISSE TAKES GLOBAL BRAND HELM FOR HERITAGE PORTFOLIO AT WILLIAM GRANT & SONS
Quentin Meurisse has been appointed Global Brand Director – Heritage Brands at William Grant & Sons. He will oversee the strategic growth and...
PEPSICO LAUNCHES MIRINDA ‘SMILE PLEASE’ PLATFORM
PepsiCo has unveiled the Mirinda ‘Smile Please’ platform alongside a refreshed global visual identity. Designed to spark spontaneous joy and celebrate individuality, the...
