Campaigns
FARMLEY’S MAKHA SHAKA CAMPAIGN BRINGS NOSTALGIA TO GEN Z ENERGY
Farmley’s new Makha Shaka campaign fuses Ilaiyaraaja’s timeless music with Gen Z’s love for parkour and street culture. The dry fruits and nuts...
ADIDAS’S MESSI TANGO: A CINEMATIC EXCELLENCE
Adidas has unveiled a breathtaking campaign honouring Lionel Messi’s legacy, crafted as a cinematic final tango. Directed by bleunuit through DIVISION for The...
Masaba Gupta Teams Up with Virat Kohli’s One8 in Landmark Collaboration
Masaba Gupta has joined Virat Kohli’s One8 as the brand’s first Indian designer collaborator, signalling a new era for the sportswear label. The...
MATHRUBHUMI CHAMPIONS READING WITH TRIBUTES AND ARCHIVES
Mathrubhumi’s Reading Week campaign honours newspaper agents through the “Jeevananu Vayana” series and launches a Granthappura initiative to archive rare books. With tributes,...
COLLECTIVE ARTISTS NETWORK LAUNCHES AGENTIC CANVAS TO REDEFINE AI STORYTELLING
Collective Artists Network has unveiled Agentic Canvas, a bold expansion of its Galleri5 AI Studio, positioning the platform as a transformative force in...
WESTPAC’S DOUBLE YOU RETURNS WITH MUSIC VIDEO MAGIC
Westpac Australia’s Double You campaign takes a bold creative leap with its second instalment, unveiled not as an advertisement but as a vibrant...
UBER EATS BAGS UP BRANDS IN PLAYFUL OOH PUSH
Uber Eats has unveiled a striking out-of-home campaign in Sydney and Brisbane, developed by Special, that playfully “bags up” other brands’ ads. Running...
SPOTIFY CHAMPIONS CURIOSITY WITH ‘DISCOVER ON SPOTIFY’
Spotify has unveiled its latest campaign, ‘Discover on Spotify’, designed to spotlight the platform’s personalised music discovery features. Centred on Daylist, Song Radio,...
