Case Studies
LEVI’S RETURNS TO THE SUPER BOWL WITH BOLD “BACKSTORY” CAMPAIGN
After a 23-year absence, Levi’s made a striking Super Bowl comeback with “Backstory,” a cheeky second-quarter spot celebrating denim’s most iconic feature—the butt....
UNDERNEAT LAUNCHES ‘UNDERWOMAN’ CAMPAIGN, TURNING CLOSET CHAOS INTO CINEMATIC STORYTELLING
Underneat, co-founded by Kusha Kapila and Vimarsh Razdan, has unveiled Underwoman, a playful campaign that reimagines innerwear as an invisible ally. Through a...
FROM VIRAL CRAVINGS TO CAFÉ REALITY: THE JAPANESE CHEESECAKE THAT BROKE THE INTERNET LANDS AT ZEPTO
When a dessert trend collides with delivery speed, the result is irresistible. The Japanese Cheesecake, once just a viral reel sensation, has now...
HUNNEE LAUNCHES HONEY-POWERED WELLNESS SHOTS FOR EVERYDAY VITALITY
Hunnee, a new wellness brand, has introduced sachet-sized shots made with raw organic honey, electrolytes, and botanicals. Designed to support energy, calm, gut...
RCPL ACQUIRES GOODNESS GROUP GLOBAL, EXPANDS HEALTHY BEVERAGE FOOTPRINT INTO WESTERN MARKETS
Reliance Consumer Products Limited (RCPL) has acquired a majority stake in Australia’s Goodness Group Global Pty Ltd, marking its entry into Western markets....
SAZERAC HOUSE UNVEILS SIX-LIQUEUR COLLECTION TO ELEVATE HOME COCKTAIL CULTURE
The Sazerac House in New Orleans has launched the Sazerac House of Cocktails, a six-liqueur collection designed to bring bartender-level craft to home...
HOT WHEELS AND PANTONE DRIVE NOSTALGIA WITH SILVER SERIES COLLABORATION
Hot Wheels and Pantone have joined forces to launch the Silver Series, a collection of cars defined by bold Pantone colors. More than...
The Guide Parents Never Got: Raising Children Network Cuts Through the Noise
Raising Children Network has launched a national campaign via Think HQ to position its website as Australia’s trusted parenting guide. With short-form videos...
