Case Studies
GALAXY BUDS ON: SAMSUNG’S NEW ERA OF OPEN-EAR INNOVATION
Samsung Electronics has unveiled Galaxy Buds On, its first clip-on, open-ear earbuds designed for comfort, awareness, and seamless AI integration. With Gemini Live...
JOHNNIE WALKER BLUE LABEL UNVEILS INDIAN FESTIVE BLEND
Johnnie Walker Blue Label has introduced its Indian Festive Blend, a limited‑edition whisky inspired by India’s culinary traditions and celebratory spirit. Continuing its...
CASIO BRINGS G-SHOCK TOUGHNESS TO ANIME FESTIVAL IN DELHI
Casio Computer Co. Ltd., parent of Casio India, will showcase G-SHOCK at Mela! Mela! Anime Japan!! on 3–4 October 2026 at Pacific Mall,...
DE BEERS REKINDLES ROMANCE WITH TIMELESS DIAMONDS
De Beers Group’s latest full‑page advertisement has struck a chord with middle‑aged couples, inspiring husbands to ask, “If I get down on one...
ICONICA UNIÓN USHERS IN A NEW ERA FOR CUBAN RUM
Iconica Unión has been unveiled as the ultimate expression of the Iconica Collection, celebrating the art of continuous ageing and the mastery of...
STAYFREE’S DAUGHTER’S DAY FILM CHAMPIONS SONS AS ALLIES IN PERIOD CONVERSATIONS
On Daughter’s Day, Stayfree unveiled a new digital film under its award‑winning #BetaStayfreeLeAana campaign, highlighting how raising empathetic sons is key to raising...
LUFTHANSA ELEVATES AIRLINE HOSPITALITY WITH GLOBAL CAMPAIGN
Lufthansa has partnered with Serviceplan Group to launch its global campaign “Premium lives in the details”, led by Brand Lead Michelle Mynhardt and...
THE BODY SHOP BRINGS JASMINE TO DIWALI WITH ‘SPARK YOUR INNER RADIANCE’
The Body Shop has unveiled its Diwali campaign, ‘Spark Your Inner Radiance’, in India, celebrating Jasmine’s cultural significance through a multi-film series and...
