Case Studies
COCA-COLA AND POP MART’S LABUBU DOLL JOIN FORCES FOR FIFA WORLD CUP 2026
Coca-Cola has unveiled a striking collaboration with POP MART’s viral Labubu Doll IP for the FIFA World Cup 2026 across Canada, Mexico and...
KIA TURNS THE COMPACT SUV CATEGORY INTO CHILD’S PLAY
Kia’s new campaign for the 2027 Seltos, created by David&Goliath and directed by Adam Berg, depicts rival SUVs as oversized wooden toy cars....
CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA
Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its...
GAME ON, BEER IN HAND: 5 SMOOTH YET BOLD BEERS FOR YOUR NEXT FOOTBALL WATCH PARTY
Football watch parties are as much about the atmosphere as the match itself, and the right beer can elevate the experience. From bold...
BEYOND MEAT EXPANDS BEYOND IMMERSE WITH NEW PACKAGING AND DISTRIBUTION
Beyond Meat has revised the packaging for its protein drink Beyond Immerse, first launched on a limited basis in January, and expanded distribution...
LULULEMON STEPS INTO INDIA WITH LANDMARK NEW DELHI LAUNCH
Lululemon is set to open its first Indian store at New Delhi’s DLF Promenade this autumn, offering high-performance apparel for diverse activities. Alongside,...
CERA CELEBRATES EVERYDAY RITUALS WITH KRITI SANON
CERA Sanitaryware Ltd. has unveiled YOUR MOMENT OF CERA, a national campaign featuring Kriti Sanon. Built on the idea of the bathroom as...
SALT AND SURVIVAL: ALEENA MARIA VARGHESE’S LENS ON WOMEN’S DAILY BATTLES
Aleena Maria Varghese’s documentary Salt And Survival captures the struggles of five women in Kattikkunnu, Ernakulam, as they fight for food, clothing, and...
