Case Studies
ZEPTO AND CADBURY CELEBRATIONS RIG THE RAKHI IN SISTERS’ FAVOUR
Zepto, in collaboration with Mondelēz International’s Cadbury Celebrations, has launched its cheeky “Rigged Rakhi” campaign, declaring Rakshabandhan as a festival that belongs to...
INSTAMART’S RAKSHA BANDHAN FILM BRINGS BACK THE ‘DHAAI KILO KI RAKHI’
Instamart has launched a Raksha Bandhan campaign led by Esha Deol, reviving the legendary “Dhaai Kilo Ki Rakhi” with a humorous film. Featuring...
MERCADERES MEZCAL: MINIMALISM MEETS TIMELESS SOPHISTICATION
INTER ESTUDIO has unveiled a striking packaging design for MERCADERES Mezcal, defined by bold graphic elements and a monochromatic palette. The minimalist approach...
SAINT LAURENT UNVEILS FALL 2026 CAMPAIGN WITH STAR POWER
Saint Laurent’s Fall 2026 campaign video, directed by Talia Chetrit, stars Connor Storrie, Rosé and Liu Wen, with music by Milli Vanilli. The...
SLURPEE TURNS 60 WITH MOUNTAIN DEW CONFETTI CHILL
7‑Eleven is marking the 60th anniversary of its iconic Slurpee with a limited‑time Mountain Dew Confetti Chill flavour. Available from 25 June to...
KAREENA KAPOOR KHAN WRAPS IT RIGHT WITH HOMEFOIL’S NEW CAMPAIGN
HOMEFOIL has launched a new campaign with Kareena Kapoor Khan, produced by Dharma 2.0 and directed by Punit Malhotra. Featuring its Golden Embossed...
NG AND OGILVY LAUNCH ‘SAVING IS IN’ CAMPAIGN
ING has partnered with Ogilvy to unveil ‘Saving is in’, a campaign supporting the launch of ING Savings Booster, its flagship savings account....
THE MACALLAN CONCLUDES HARMONY COLLECTION WITH COCONUT-INSPIRED RELEASE
The Macallan has unveiled the sixth and final release in The Harmony Collection, comprising Inspired by Fresh Coconut and Inspired by Toasted Coconut....
