Case Studies
MINTY JAMUN PUTS INDIA IN SMIRNOFF’S GLOBAL TOP FIVE
India has entered Smirnoff’s global top five markets, powered by Minty Jamun, a flavour born and scaled locally. Despite policy challenges and fierce...
Red Chief Steps Into A New Era With Ayushmann Khurrana As Brand Ambassador
Footwear brand Red Chief has appointed Bollywood actor Ayushmann Khurrana as its new brand ambassador, signaling a strategic push to expand across formal,...
Cheers to Corona: World’s Most Valuable Beer Brand for Third Year Running
Corona has once again claimed the crown as the world’s most valuable beer brand, topping Brand Finance’s global rankings for the third consecutive...
Burson Study Quantifies Reputation as Trillion-Dollar Asset in Global Economy
Burson’s landmark report, The Global Reputation Economy: A New Asset Class for a New Era, reveals that corporate reputation now carries measurable financial...
Coca-Cola Invites Fans to Feel It All at FIFA World Cup 2026
Coca-Cola launches Feel It All, its global FIFA World Cup 2026 campaign across Canada, Mexico, and the U.S. The brand celebrates football’s emotional...
The “Nepo Cookie” That’s Conquering British Pop Culture
Saatchi & Saatchi and Mondelēz International have unveiled Born of Two Icons, a witty campaign introducing the OREO Creme Egg Cookie through the...
Hyderabad Secures ₹24,000 Crore as Global Giants Bet on AI, Defence, Energy and GCC Growth
Hyderabad is cementing its position as a diversified global investment hub, drawing major commitments from L’Oréal, Apollo Micro Systems, Blaize and others at...
Absolut Tabasco Aims to Make Vodka ‘Hot’ Again
Absolut Vodka is turning up the heat with Absolut Tabasco, a collaboration uniting two heritage brands in pursuit of younger drinkers and a...
