Case Studies
RADICO KHAITAN CHARTS BOLD COURSE INTO SCOTCH WHISKY WITH SCOTLAND SUBSIDIARY
Radico Khaitan Limited, one of India’s leading spirits companies, has unveiled plans to establish a wholly owned subsidiary in Scotland, United Kingdom. The...
HYDERABAD BECOMES INDIA’S LARGEST CIVIC BODY, SIGNALLING A NEW ERA OF URBAN GOVERNANCE
With the expansion of the Greater Hyderabad Municipal Corporation, Hyderabad has emerged as India’s largest civic body, covering nearly 2,000 sq km and...
AIR INDIA ELEVATES INFLIGHT EXPERIENCE WITH GLOBAL WINES & SPIRITS
Air India has unveiled a refreshed beverage programme across its international routes, featuring world-class wines and spirits curated to enhance the inflight dining...
MCDONALD’S UK TEASES THE NATION WITH A SECRET MENU THAT ISN’T FULLY REVEALED
McDonald’s UK has unveiled a Secret Menu campaign that thrives on mystery, revealing only fragments while leaving the rest obscured. Created by Leo...
SEVEN ISLANDS PURE MALT WHISKY PUTS INDIA ON THE GLOBAL INNOVATION MAP
Tilaknagar Industries’ Seven Islands Pure Malt Whisky has been ranked #12 globally, #5 among whiskies, and #1 from India in The Spirits Business’...
CAMPARI SODA’S COSMIC JOURNEY: HOW AN APERITIF CAPTURED ITALY’S SPIRIT IN THE SIXTIES
Småland beer from Åbro Bryggeri has unveiled its first major branding refresh since its 2003 launch. Love Mondays Branding has reimagined the packaging...
JÄGERMEISTER REINVENTS ITS RITUAL WITH FINGER MITTENS
Jägermeister has launched a playful campaign introducing Finger Mittens, tiny gloves that protect fingers while enjoying shots at the brand’s signature -18°C. Combining...
BHIMA JEWELLERY MARKS 100 YEARS WITH A FRAGRANT CELEBRATION OF TRUST AND TRADITION
Bhima Jewellery’s centenary celebration blended tradition with innovation, introducing a sandalwood-scented newspaper campaign in Karnataka. Symbolizing purity and timeless comfort, the initiative reflected...
