Case Studies
AIR CANADA CAPTURES A CHAMPION’S COMEBACK
Air Canada’s latest campaign, Tyler’s Walk, directed by Kevin Foley, celebrates the resilience of Canadian Para ice hockey captain Tyler McGregor. The emotive...
DIAGEO’S UNITED SPIRITS BOOSTS STAKE IN ZERO-ALCOHOL BRAND SOBER WITH STRATEGIC INVESTMENT
United Spirits Ltd., owned by Diageo, has increased its stake in V9 Beverages—the company behind zero-alcohol brand Sober—from 15% to 25%. The ₹3.20...
L’OREAL TO INVEST ₹3,500 CRORE IN HYDERABAD’S BEAUTY TECH HUB
L'Oreal is setting up its Global Capability Centre (GCC) in Hyderabad, investing ₹3,500 crore by 2030 and creating 2,000 high-skilled jobs in AI,...
BURGER KING’S 70-YEAR FLAME BURNS AS A LOVE STORY
For its 70th anniversary, Burger King surprised the industry by spotlighting seniors instead of Gen Z, reframing longevity as a tender love story...
SPRITZER RINGS IN CNY 2026 WITH ‘UNSTOPPABLE LOVE’
Spritzer Bhd’s 2026 Chinese New Year campaign blends emotional storytelling with wellness-focused messaging through its festive film “Unstoppable Love” and an immersive Bukit...
BACARDI ELEVATES FESTIVE RETAIL WITH WILDE TOAST
Bacardi partnered with creative studio Wilde Toast for a Christmas activation at John Lewis & Partners, Oxford Street. Wilde Toast designed and executed...
THUNDERBOLT BEER ENTERS GLOBAL PREMIUM ERA
Thunderbolt Beer is accelerating its global journey with its UAE market entry and plans for Europe, backed by its new Thunderbolt Special Edition....
BAJAJ LAUNCHES ELECTRIC THREE-WHEELER IN SRI LANKA
David Pieris Motor Company has launched the Bajaj Electric Three-Wheeler in Sri Lanka, offering a certified range of up to 176 km per...
