Case Studies
ABD MAESTRO IGNITES INDIA’S SUPER-PREMIUM WHISKEY MARKET WITH AODH
ABD Maestro has launched Aodh, a super-premium Irish whiskey created in partnership with Ranveer Singh. Priced at ₹3,950 and rooted in authentic Irish...
2026 HYUNDAI PALISADE WINS NORTH AMERICAN UTILITY VEHICLE OF THE YEAR HONOUR
The all-new 2026 Hyundai Palisade has been awarded the prestigious North American Utility Vehicle of the Year, underscoring its bold design, advanced technology,...
SCHWEPPES UNVEILS MAJOR BRAND REFRESH TO APPEAL TO NEW GENERATION
Historic beverage icon Schweppes has introduced a modern brand overhaul featuring new packaging, updated branding and bold new flavours. The revamp aims to...
KALYAN JEWELLERS JOINS ROYAL CHALLENGERS BENGALURU AS OFFICIAL STYLE PARTNER
Kalyan Jewellers has partnered with Royal Challengers Bengaluru for the ongoing cricket season as the team’s Official Style Partner. The collaboration blends fashion...
GHF ACQUIRES FIELDEN WHISKY AS ENGLISH DISTILLING SECTOR GAINS MOMENTUM
GHF has acquired Fielden Whisky, the modern English distiller known for its regenerative grain approach and contemporary flavour profile. The deal underscores growing...
TAJ HOTELS SECURES TRADEMARK FOR ITS SONIC IDENTITY IN INDIA
Taj Hotels has officially trademarked its distinctive sound mark in India, granting IHCL protection over the brand’s musical identity across digital platforms, loyalty...
LOVE, BONITO RELEASES LIMITED-EDITION MAHJONG SET FOR LUNAR NEW YEAR
Love, Bonito has unveiled a limited-edition mahjong set for Lunar New Year, expanding its lifestyle offerings beyond fashion. Designed to celebrate intergenerational bonding...
DECATHLON CELEBRATES EVERYDAY ACTIVITY WITH INCLUSIVE ‘MOVEMENT IS FOR ALL’ CAMPAIGN
Decathlon’s new campaign reframes physical activity beyond goals and performance, highlighting simple movements already present in daily life. By encouraging people to move...
