Case Studies
ED-A-MAMMA ENTERS BABY PERSONAL CARE WITH ‘YOUR BABY SAFE’ RANGE
Ed-a-Mamma, founded by Alia Bhatt, has expanded beyond kids’ apparel into baby and children’s personal care with its new ‘Your Baby Safe’ line....
CARLSBERG REFRESHES TUBORG PACKAGING TO STRENGTHEN GLOBAL BRAND IDENTITY
Carlsberg Group has unveiled a redesigned packaging system for Tuborg, aiming to boost the beer’s distinctiveness and reinforce its global brand equity. The...
XIAOMI TESTS MAGNETIC LENS PROTOTYPE IN BID TO FUSE PHONES AND PRO CAMERAS
Xiaomi has revealed a prototype smartphone that snaps onto a professional camera lens using magnetic mounts, blending optical hardware with AI processing. The...
FROM JALISCO TO THE WORLD: EL JIMADOR TEQUILA INVITES DRINKERS TO “SIP FOR YOURSELF”
Mexican tequila brand el Jimador spotlights its Jalisco heritage and 100% blue Weber agave craftsmanship while encouraging consumers to explore cocktails like margaritas...
PRADA UNVEILS COZY NEW UNISEX FRAGRANCE INSPIRED BY CHAI
Prada has launched Infusion de Santal Chai, a unisex perfume inspired by the warmth of a chai latte. Blending sandalwood, chai spices, citrus...
NYKAA APPOINTS NEHA BHISE AS AVP, MARKETING TO STRENGTHEN DIGITAL AND CONSUMER ENGAGEMENT
Nykaa has named marketing veteran Neha Bhise as Assistant Vice President, Marketing. With over 15 years of experience in digital, content, and brand...
WAITROSE EXPANDS NO.1 RANGE WITH THREE NEW SINGLE MALT WHISKIES
Waitrose & Partners has launched three new single malt whiskies under its No.1 label, priced at £25–£29 for 70cl. The release strengthens the...
Smriti and Harmanpreet Spotlight Protein as the Hidden Engine of Modern Cricket Performance
Smriti Mandhana and Harmanpreet Kaur break down how protein fuels strength, recovery, and consistency in elite cricket, blending athlete insight with ChatGPT’s smart...
