Case Studies
OLD FORESTER’S BOURBON LEGACY CONTINUES TO POUR THROUGH GENERATIONS
Since 1870, Old Forester has delivered a rich, smooth bourbon that has endured without reinvention. Versatile in cocktails or sipped neat, it bridges...
APRILIA TUONO 457 WINS AUTOCAR INDIA VIEWER’S CHOICE BIKE OF THE YEAR 2026
The Aprilia Tuono 457 has been crowned Autocar India’s Viewer’s Choice – Bike of the Year 2026, winning through pure rider votes rather...
SOUTH KOREA’S HINCE MAKES INDIA DEBUT THROUGH EXCLUSIVE PARTNERSHIP WITH TIRA
South Korean beauty label Hince has officially entered the Indian market through an exclusive partnership with Reliance Retail’s beauty platform, Tira, strengthening the...
EXPERIAN REWRITES THE SCRIPT WITH OPTIMISTIC ‘ ’ BRAND PLATFORM
Experian has launched “Better Your Story,” an upbeat new brand platform by BBH designed to make financial management feel empowering. Using reimagined fairytales...
AMRUT UNVEILS HIGH-PROOF PEATED SINGLE MALT FOR GLOBAL WHISKY ENTHUSIASTS
Amrut has launched a bold new Peated Single Malt bottled at 62.8% ABV, blending silky smoothness with smoky intensity. Described as a rare...
DUNKIN’ AND MEGAN THEE STALLION FLEX HUMOUR IN ‘DUNK N’ PUMP’ PROTEIN CAMPAIGN
Dunkin’ teams up with Megan Thee Stallion for a playful fitness-themed campaign promoting its new Protein Refreshers. Directed by Luke Orlando with Artists...
GLENMORANGIE UNVEILS EXCLUSIVE MOSCATEL CASK WHISKY FOR AUSTRALIA & NEW ZEALAND
Glenmorangie has released a limited 13-year-old single malt matured in rare Moscatel dessert wine casks, available only to members of The Whisky Club...
BINANCE DEBUTS REGULATED TRADFI PERPETUAL CONTRACTS, STARTING WITH GOLD AND SILVER
Binance has launched its first regulated TradFi Perpetual Contracts, allowing users to trade traditional assets like gold and silver through USDT-settled perpetual derivatives....
