Case Studies
COCA-COLA BACKS INDIAN WOMEN’S FOOTBALL IN LANDMARK THREE-YEAR PARTNERSHIP
Coca-Cola’s sponsorship of India’s women’s national football teams marks a rare and meaningful corporate investment in the women’s game. With support for international...
CATHAY PACIFIC MARKS 80 YEARS WITH RETRO LIVERIES AND GLOBAL CELEBRATIONS
Cathay Pacific will celebrate its 80th anniversary in 2026 with a year-long campaign themed “80 Years Together,” highlighted by the return of its...
NIKE FRAMES SHUBMAN GILL’S LEADERSHIP THROUGH THE POWER OF MINDFULNESS
Nike’s latest cricket-focused message positions captain Shubman Gill as a leader defined by composure and mental clarity. Emphasising “Lead calm. Play fearless,” the...
Lipton Ice Tea Brings Cool Refreshment to the Australian Open as Official Ice Tea Partner for 2026
Lipton Ice Tea has signed on as the Official Ice Tea Partner of the Australian Open 2026, delivering icy-cold drinks across bars, a...
OLD FORESTER’S BOURBON LEGACY CONTINUES TO POUR THROUGH GENERATIONS
Since 1870, Old Forester has delivered a rich, smooth bourbon that has endured without reinvention. Versatile in cocktails or sipped neat, it bridges...
APRILIA TUONO 457 WINS AUTOCAR INDIA VIEWER’S CHOICE BIKE OF THE YEAR 2026
The Aprilia Tuono 457 has been crowned Autocar India’s Viewer’s Choice – Bike of the Year 2026, winning through pure rider votes rather...
SOUTH KOREA’S HINCE MAKES INDIA DEBUT THROUGH EXCLUSIVE PARTNERSHIP WITH TIRA
South Korean beauty label Hince has officially entered the Indian market through an exclusive partnership with Reliance Retail’s beauty platform, Tira, strengthening the...
EXPERIAN REWRITES THE SCRIPT WITH OPTIMISTIC ‘ ’ BRAND PLATFORM
Experian has launched “Better Your Story,” an upbeat new brand platform by BBH designed to make financial management feel empowering. Using reimagined fairytales...
