Case Studies
GLACIR VODKA: THE PURSUIT OF PURITY
Glacir Vodka, a new brand, has launched with a story of uncompromising pursuit of purity, sourcing water from Lake Baikal, Russia. Crafted with...
TOO YUMM! BREAKS FESTIVE SNACKING NORMS WITH LIMITED-EDITION K-BOMB CHOCOLATE NOODLES
Too Yumm! from RPSG-owned Guiltfree Industries has launched K-BOMB Chocolate Noodles, a limited-edition festive snack blending chocolate indulgence with instant-noodle nostalgia. Timed for...
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than...
JOHNNIE WALKER TOPS THE DRINKS INTERNATIONAL BRANDS REPORT 2026
Johnnie Walker is ranked No. 1 Best Selling Scotch Whisky brand in world's leading bars and No. 2 Top Trending Scotch Whisky, thanks...
POPPI TEASES FIRST MAJOR INNOVATION SINCE JOINING PEPSICO, PROMISING A BIG START TO 2026
Better-for-you soda brand poppi has announced its first major innovation since joining the PepsiCo family, developed in collaboration with PepsiCo’s R&D team. With...
BUZZBALLZ SHAKES UP INDIA’S RTD MARKET WITH INDIA-EXCLUSIVE FLAVOURS
Sazerac-owned RTD cocktail brand BuzzBallz has entered India with three India-exclusive flavours—Berry Lemon Squeeze, Strawberry Squeeze and Chilli Guava Groove. Launching in Bengaluru...
BRICKS OF REALITY: HOW INDIA’S YOUNG GENERATION IS REDEFINING THE IDEA OF HOME
India’s younger generation is redefining the idea of home by prioritising simplicity, affordability, and flexibility over size, grandeur, and legacy. Millennials and Gen...
BLENDERS PRIDE LAUNCHES LUXURIOUS ZENITH BLACK EDITION WHISKY
Blenders Pride has launched the Zenith Black Edition, a limited-edition whisky with a striking black design, signifying luxury and distinction. Only 1 million...
