Case Studies
AMRUT UNVEILS HIGH-PROOF PEATED SINGLE MALT FOR GLOBAL WHISKY ENTHUSIASTS
Amrut has launched a bold new Peated Single Malt bottled at 62.8% ABV, blending silky smoothness with smoky intensity. Described as a rare...
DUNKIN’ AND MEGAN THEE STALLION FLEX HUMOUR IN ‘DUNK N’ PUMP’ PROTEIN CAMPAIGN
Dunkin’ teams up with Megan Thee Stallion for a playful fitness-themed campaign promoting its new Protein Refreshers. Directed by Luke Orlando with Artists...
GLENMORANGIE UNVEILS EXCLUSIVE MOSCATEL CASK WHISKY FOR AUSTRALIA & NEW ZEALAND
Glenmorangie has released a limited 13-year-old single malt matured in rare Moscatel dessert wine casks, available only to members of The Whisky Club...
BINANCE DEBUTS REGULATED TRADFI PERPETUAL CONTRACTS, STARTING WITH GOLD AND SILVER
Binance has launched its first regulated TradFi Perpetual Contracts, allowing users to trade traditional assets like gold and silver through USDT-settled perpetual derivatives....
FEDERAL BANK REFRESHES BRAND IDENTITY WITH ‘THE FORTUNA WAVE’ TO SIGNAL CONTEMPORARY, FUTURE-READY AMBITION
Federal Bank has unveiled its refreshed brand identity, The Fortuna Wave, marking a modern and digitally forward evolution of the legacy institution. Retaining...
BIRLA OPUS USES COLOUR TO BRING FAMILIES BACK TOGETHER IN NEW CAMPAIGN
Birla Opus’ latest film spotlights modern families who sit together but scroll apart, positioning colour as the catalyst for warmth and real conversation....
NEERAJ CHOPRA LAUNCHES VEL SPORTS, SIGNALLING NEW ERA OF ATHLETE-LED SPORTS MANAGEMENT IN INDIA
Olympic champion Neeraj Chopra has launched his own athlete management firm, Vel Sports, ending his long partnership with JSW Sports. The venture marks...
OMNICOM LAUNCHES AI-DRIVEN OMNI PLATFORM TO UNITE DATA, CREATIVITY AND COMMERCE
On the opening day of the Consumer Electronics Show in Las Vegas, a crowd of marketers, executives, technologists, and curious press gathered not...
