Case Studies
Lotto Reunites with Sania Mirza as Brand Ambassador and Chief Advisor for Women’s Sports
Italian sportswear brand Lotto has named tennis icon Sania Mirza as brand ambassador and chief advisor for Women’s Sports, marking her second collaboration...
SULA VINEYARDS EXPANDS PREMIUM PORTFOLIO WITH THE SOURCE CHARDONNAY RESERVE
Sula Vineyards has launched The Source Chardonnay Reserve, a refined addition to its premium The Source range. Oak-fermented and vineyard-driven, the medium-bodied white...
UNITED BREWERIES LAUNCHES KINGFISHER SMOOTH, TARGETS NEXT-GEN CONSUMERS
United Breweries, a Heineken subsidiary, has launched Kingfisher Smooth, a strong beer with a smoother, more approachable taste, targeting younger consumers in India....
GLACIR VODKA: THE PURSUIT OF PURITY
Glacir Vodka, a new brand, has launched with a story of uncompromising pursuit of purity, sourcing water from Lake Baikal, Russia. Crafted with...
TOO YUMM! BREAKS FESTIVE SNACKING NORMS WITH LIMITED-EDITION K-BOMB CHOCOLATE NOODLES
Too Yumm! from RPSG-owned Guiltfree Industries has launched K-BOMB Chocolate Noodles, a limited-edition festive snack blending chocolate indulgence with instant-noodle nostalgia. Timed for...
RELIANCE TAPS AMITABH BACHCHAN TO POWER CAMPA WATER PUSH WITH AGGRESSIVE PRICING
Reliance Consumer Products Limited has signed Amitabh Bachchan as brand ambassador for CAMPA packaged water, combining pan-India credibility with prices 20–30% lower than...
JOHNNIE WALKER TOPS THE DRINKS INTERNATIONAL BRANDS REPORT 2026
Johnnie Walker is ranked No. 1 Best Selling Scotch Whisky brand in world's leading bars and No. 2 Top Trending Scotch Whisky, thanks...
POPPI TEASES FIRST MAJOR INNOVATION SINCE JOINING PEPSICO, PROMISING A BIG START TO 2026
Better-for-you soda brand poppi has announced its first major innovation since joining the PepsiCo family, developed in collaboration with PepsiCo’s R&D team. With...
