Case Studies
Nissan Gravite Signals Fresh Momentum for Nissan’s Made-in-India Product Strategy
Nissan Motor India is set to debut the 7-seater B-MPV Nissan Gravite in January 2026, marking the first launch under its renewed Made-in-India...
SHORTFUNDLY LAUNCHES MICRO DRAMA OTT PLATFORM FOR THE MOBILE-FIRST STORYTELLER
Shortfundly has unveiled a dedicated Micro Drama OTT platform designed for short-form, story-driven entertainment. Optimised for mobile audiences, it enables independent creators to...
MCVITIE’S CELEBRATES INDIA’S ‘TRUE ORIGINAL’ RITUALS IN NEW TV CAMPAIGN
pladis Global’s McVitie’s marks its Indian journey with a new TV campaign celebrating everyday “True Original” rituals. Rooted in a 200-year-old UK heritage,...
CHINI KUM’S LEMON POP REDEFINES THE FIZZY DRINK WITH CRISP FLAVOUR AND ZERO GUILT
Lemon POP from Chini Kum enters the beverage market as a clean, refreshing alternative to sugary sodas. Naturally sweetened, infused with prebiotic fibre...
VASELINE SLIPS EFFORTLESSLY INTO THE EMILY IN PARIS UNIVERSE WITH A CULTURE-FIRST BEAUTY LAUNCH
Timed with Netflix’s new season of Emily in Paris, Vaseline’s global lip oil launch redefines brand integration by prioritising cultural belonging over visibility....
RANA DAGGUBATI CO-FOUNDS LOCA LOKA TEQUILA, BLENDING MEXICAN CRAFT WITH INDIAN SPIRIT
Actor Rana Daggubati has co-founded Loca Loka, a premium tequila brand merging Mexico’s agave distilling heritage with India’s vibrant cultural energy. Launched in...
WOODBURNS: A BOLD AND CONTEMPORARY INDIAN WHISKY
Woodburns is a premium Indian whisky blending peated and unpeated malts, offering a rich profile with a lingering peat-led finish. Crafted by ABD...
MCDONALD’S INDIA UNVEILS CHEESY MUSHROOM & CHEESY CHICKEN BURGERS
McDonald's India - North and East launches two premium burgers, Cheesy Mushroom and Cheesy Chicken, under its Signature Collection. Priced at ₹239, these...
