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Thursday , 16 July 2026

Case Studies

963 Articles
Brands

GRANULES INDIA SIGNS ₹1,000-CRORE MOU WITH TELANGANA TO EXPAND ADVANCED PHARMA MANUFACTURING

Granules India Limited has signed a landmark MoU with the Telangana government to invest over ₹1,000 crores in expanding peptides manufacturing, CDMO services...

Brands

VIVO’S SWITCHOFF CAMPAIGN ENCOURAGES FAMILIES TO RECONNECT AT THE DINNER TABLE

Vivo’s latest SwitchOff campaign urges families to put away phones and embrace real conversation. By highlighting the joy of laughter, storytelling, and uninterrupted...

Brands

AIR NEW ZEALAND’S NEW BRAND FILM CELEBRATES PEOPLE, HOME AND CONNECTION THROUGH MUSIC AND STORY

Air New Zealand has launched a new campaign via FCB Aotearoa celebrating the people and communities it connects daily. Featuring real employees and...

Brands

BANARAS LOCOMOTIVE WORKS STRENGTHENS INDIA’S GLOBAL RAIL FOOTPRINT WITH MOZAMBIQUE EXPORT

Banaras Locomotive Works has dispatched the sixth indigenously built 3300 HP AC–AC diesel-electric locomotive to Mozambique, advancing a ten-locomotive export order. The milestone...

CampaignsCreative

MERCEDES-BENZ INDIA DRIVES HOME THE SPIRIT OF CHRISTMAS WITH LUXURY, EMOTION AND IMAGINATIVE STORYTELLING

Mercedes-Benz India’s festive campaign blends premium automotive craftsmanship with emotional storytelling, turning Christmas advertising into a celebration of dreams and aspiration. Through creative...

Special Reports

DAVID PIERIS GROUP EXPANDS GLOBAL LOGISTICS FOOTPRINT WITH STRATEGIC STAKE IN DUBAI-BASED NAVIRE LOGISTICS

The David Pieris Group has acquired a 50% stake in Navire Logistics Services L.L.C., marking a major step in its global expansion. Leveraging...

Brands

Sugam Asani Launches Premium Womenswear Brand Sunday Story with Priyanka Asani  

Former BESTSELLER India Chief Brand Officer Sugam Asani has co-founded Sunday Story, a premium contemporary womenswear brand, with wife Priyanka Asani. Focused on...

Brands

TRAPPER GROUP UNVEILS CONTENT INNOVATION ARM FOR SOCIAL-FIRST CAMPAIGNS

Trapper Group launches a new content innovation arm under Sticky Rice, providing AI-assisted, adaptive content frameworks for brands to drive customer engagement, combining...

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