Case Studies
RENAULT REIMAGINES CLIO AS THE MUSE OF HISTORY IN EPIC HYBRID LAUNCH FILM
Renault and Publicis Conseil launch the new Clio full hybrid E-Tech with a cinematic campaign that reimagines Clio as the Greek Muse of...
MIDSUMMER RAIN: HOW CAPSTONE LIFE IS REIMAGINING THE IDEA OF HOME IN BANGALORE
Capstone Life’s Midsummer Rain reflects a human-centred approach to housing in Bangalore. Led by Umesh Sangurmath and Ravi Anand Rao, with artistic collaboration...
LONGINES TAPS SARA ALI KHAN AS ‘FRIEND OF THE BRAND’, BLENDING HERITAGE WITH MODERN ELEGANCE
Swiss luxury watchmaker Longines has named actor Sara Ali Khan its new ‘friend of the brand’. The partnership reflects a shared philosophy of...
Nissan Gravite Signals Fresh Momentum for Nissan’s Made-in-India Product Strategy
Nissan Motor India is set to debut the 7-seater B-MPV Nissan Gravite in January 2026, marking the first launch under its renewed Made-in-India...
SHORTFUNDLY LAUNCHES MICRO DRAMA OTT PLATFORM FOR THE MOBILE-FIRST STORYTELLER
Shortfundly has unveiled a dedicated Micro Drama OTT platform designed for short-form, story-driven entertainment. Optimised for mobile audiences, it enables independent creators to...
MCVITIE’S CELEBRATES INDIA’S ‘TRUE ORIGINAL’ RITUALS IN NEW TV CAMPAIGN
pladis Global’s McVitie’s marks its Indian journey with a new TV campaign celebrating everyday “True Original” rituals. Rooted in a 200-year-old UK heritage,...
CHINI KUM’S LEMON POP REDEFINES THE FIZZY DRINK WITH CRISP FLAVOUR AND ZERO GUILT
Lemon POP from Chini Kum enters the beverage market as a clean, refreshing alternative to sugary sodas. Naturally sweetened, infused with prebiotic fibre...
VASELINE SLIPS EFFORTLESSLY INTO THE EMILY IN PARIS UNIVERSE WITH A CULTURE-FIRST BEAUTY LAUNCH
Timed with Netflix’s new season of Emily in Paris, Vaseline’s global lip oil launch redefines brand integration by prioritising cultural belonging over visibility....
