Case Studies
Tilaknagar Industries Enters Premium Whisky Segment with the Launch of Seven Islands
Tilaknagar Industries, maker of Mansion House Brandy, is set to enter India’s booming premium whisky market with its revived brand Seven Islands. Riding...
Shirley Tay to Lead Ogilvy Group Singapore from 2026 as Agency Signals a New Phase of Integration and Growth
Shirley Tay will become CEO of Ogilvy Group Singapore on 1 January 2026, overseeing streamlined operations across Ogilvy Singapore and Grey Singapore while...
‘NATURE HATES A TOSSER’: NSW EPA LAUNCHES BOLD, CONFRONTATIONAL ANTI-LITTERING CAMPAIGN
The NSW EPA’s new “Nature Hates a Tosser” campaign uses angry, watchful wildlife to confront littering behaviour, targeting young men who litter when...
LACOSTE’S ICONIC CROCODILE STEPS ASIDE IN POWERFUL CAMPAIGN FOR ENDANGERED SPECIES
Lacoste replaced its iconic crocodile logo with endangered animals in a limited-edition collection, producing only as many shirts as the number of each...
NUVIE LAUNCHES INDIA’S FIRST PROTEIN COFFEE, BLENDING TASTE, ENERGY, AND NUTRITION IN ONE BOTTLE
Nuvie has introduced India’s first ready-to-drink Protein Coffee, combining 20g of complete protein with authentic coffee and 60mg caffeine. With no added sugar...
HUGGIES INDIA INTRODUCES ‘GEELU MONSTER’ TO SPOTLIGHT BABY WETNESS AND FAST ABSORPTION1
Huggies India’s new campaign features the ‘Geelu Monster’, a character symbolising lingering wetness on a baby’s skin. Based on insights from mothers, the...
Asian Paints Celebrates South India with Limited-Edition Cultural Packaging
Asian Paints has launched Special Edition Regional packaging for ACE Emulsion and Tractor Emulsion, inspired by the heritage of Andhra Pradesh, Telangana, Karnataka...
TETLEY ENTERS READY-TO-DRINK MARKET WITH GUILT-FREE FRUIT & GREEN TEA REFRESHERS
Tetley has launched its Ready-To-Drink Fruit & Green Tea range, offering flavour-rich, guilt-free refreshment for today’s on-the-go consumer. Available in Peach & Mango...
