Case Studies
ANKIT CHONA REINVENTS ICE CREAM AFTER BILLION-RUPEE EXIT, LAUNCHES HOCCO TO CHALLENGE HAVMOR
After selling the family’s Havmor Ice Cream empire for ₹1,020 crore, Ankit Chona returned to the ice cream business with Hocco, a premium...
DABUR LAUNCHES ₹500 CRORE VENTURE FUND TO BACK DIGITAL-FIRST FMCG INNOVATORS
Dabur India has unveiled Dabur Ventures, a ₹500 crore investment platform aimed at acquiring stakes in high-growth, digital-first FMCG brands across personal care,...
JIO WITH FREE AI CLASSROOM TO BOOST NATIONWIDE AI LITERACY AND ACCESSIBLE DIGITAL LEARNING
Jio has launched the free AI Classroom Foundation Course to democratize AI education across India, offering hands-on learning, self-paced modules, and access even...
PEPSI UNVEILS PREBIOTIC COLA IN LIMITED BLACK FRIDAY ONLINE RELEASE
Pepsi is launching Pepsi Prebiotic Cola on November 28 in a limited online drop ahead of its 2025 retail rollout. Available on Amazon,...
PLAYSTATION’S “IT HAPPENS ON PS5” CAMPAIGN BREAKS THE FOURTH WALL ACROSS AUSTRALIA
PlayStation has launched a striking Australian edition of its global “It Happens on PS5” campaign through Akcelo, EssenceMediacom and Apparition. Using immersive builds...
PUMA UNVEILS LUXURY LA STUDIO TO POWER NEXT-GEN DESIGN AND CREATIVITY
Puma has launched a cutting-edge design and marketing studio in Los Angeles, blending luxury aesthetics with advanced technology to inspire its creative teams....
BRANDS PAD UP AS SEVEN LOCKS IN RECORD LINE-UP FOR BIGGEST SUMMER OF CRICKET
Seven is gearing up for its biggest cricket season yet, with major brands including KFC, Toyota, Westpac, Woolworths and NRMA joining an expanded...
MOHIT ASSUDANI JOINS NYKAA AS AVP TO LEAD BATH & BODY AND PERFUMERY GROWTH
Nykaa has appointed Mohit Assudani as Associate Vice President to head its Bath & Body and Perfumery category. With over a decade of...
