Case Studies
Le Creuset Marks 100 Years by Partnering with Pantone to Celebrate Iconic Flame Colour
Le Creuset is celebrating 100 years of colour innovation by partnering with the Pantone Color Institute to honour its iconic Flame shade and...
Adani Group’s ‘Aapke Safar Ke Humsafar’ Film Brings Human Warmth to Airport Storytelling
View Post Adani Group’s new film, “Aapke Safar Ke Humsafar,” celebrates the warmth and connection behind world-class airport service. Part of the #HumKarkeDikhateHain...
Tira Expands Into Makeup With New Lip Plumping Peptints
Tira, Reliance Retail’s beauty platform, has launched its new Lip Plumping Peptints, marking its entry into the makeup market. The Italian-formulated product blends...
RAZORPAY’S ‘FLEECE INDIA COMPANY’ TURNS B2B MARKETING INTO A CINEMATIC SHOWDOWN AGAINST UNFAIR GLOBAL PAYMENT FEES
Razorpay’s new “Fleece India Company” campaign calls out global payment giants for unfairly charging Indian businesses. Built as a full cinematic universe inspired...
XIPE TEX-MEX TURNS MESSY FOOD STAINS INTO LUXURY LOGOS IN BOLD, CULTURE-PUSHING CAMPAIGN
Peru’s Xipe Tex-Mex flipped messy eating into a fashion satire by transforming sauce stains into luxury-style logos like Nike and Lacoste. With the...
BYD LAUNCHES ‘FLAVOURS OF SUMMER’ TO WIN OVER GEN Z AND MILLENNIAL EV DRIVERS
BYD Australia has unveiled its youth-focused “Flavours of Summer” campaign, introducing the ATTO 1 and ATTO 2 to appeal to Gen Z and...
GOLDMAN SACHS BUYS MAJORITY STAKE IN EXCEL SPORTS MANAGEMENT IN NEARLY $1 BILLION DEAL
Goldman Sachs is acquiring a majority stake in Excel Sports Management—home to Tiger Woods, Caitlin Clark and Nikola Jokic—in a deal valued near...
CATHAY TRANSFORMS KAI TAK’S WEST BRIDGE INTO IMMERSIVE AUDIO-VISUAL JOURNEY THROUGH HONG KONG’S AVIATION HISTORY
Cathay has turned the West Bridge at Kai Tak Sports Park into a 100-metre audio-visual installation charting the airline’s history, created with Leo...
