Case Studies
AMAZON REVIVES ITS HEARTWARMING ‘JOY RIDE’ CAMPAIGN, CELEBRATING FRIENDSHIP AND THE JOY OF EVERYDAY MOMENTS
Amazon has brought back one of its most beloved campaigns, “Joy Ride,” rekindling a story that has long resonated with audiences for its...
DENTSU INDIA UNVEILS DENTSU AMP: A NEW AI-POWERED VIDEO CONTENT ENGINE FOR THE FAST-MOVING STORYTELLING ERA
Dentsu India has launched Dentsu AMP, an AI-powered video-first content engine to help brands create and scale storytelling faster. Led by Dhruv Abrol...
Gatorade Turns the World Upside Down with ‘Stranger Things’ Collaboration
Gatorade has teamed up with Netflix’s Stranger Things for a nostalgic “Upside Down” campaign, reviving its 1987 “No Ordinary Thirst Quencher” with a...
SNITCH: THE 10-MINUTE FASHION REVOLUTION TURNING INDIA’S MENSWEAR MARKET UPSIDE DOWN
Bengaluru-based men’s fashion brand Snitch has become India’s answer to Zara—faster, homegrown, and now delivering in 10 minutes. Evolving from a B2B wholesaler...
THE ₹69,000 SAFETY PIN THAT BROKE THE INTERNET: WHEN PRADA WENT ‘PUNK’ ON LUXURY
Prada’s latest accessory—a simple metal safety pin priced at ₹69,000—has sparked global laughter and outrage. Social media users mocked the “luxury” item by...
NETFLIX EXPANDS FOOTPRINT IN INDIA WITH NEW HYDERABAD OFFICE FOCUSED ON TECH, POST-PRODUCTION, AND VFX
Netflix is set to open its second India office in Hyderabad’s HITEC City, spanning 41,000 sq ft. The new facility will focus on...
GETTY IMAGES PARTNERS WITH PERPLEXITY TO REDEFINE AI-POWERED VISUAL SEARCH
Getty Images and Perplexity have announced a multi-year partnership integrating Getty’s premium image library into Perplexity’s AI-powered search engine. The collaboration aims to...
PHD INDIA WINS MARICO’S INTEGRATED MEDIA MANDATE AFTER MULTI-AGENCY PITCH
PHD India, part of Omnicom Media Group, has been appointed Agency on Record for Marico Limited after a multi-agency pitch. The mandate covers...
