Case Studies
AL RAWABI LAUNCHES GREEK YOGHURT MADE IN DUBAI, BLENDING QUALITY WITH INNOVATION
Al Rawabi has launched its new Greek Yoghurt, made in Dubai and crafted for health-conscious consumers. High in protein, lactose-reduced, and rich in...
DREW BARDANA SERVES UP VISUAL WARMTH WITH WAITROSE & PARTNERS WEEKEND’S AUTUMN WINE FEATURE
US-based illustrator Drew Bardana collaborated with Waitrose & Partners Weekend on a vibrant late-October double-page spread showcasing bold wine pairings for autumn comfort...
Universal Music Group and Udio Strike a Landmark AI Partnership That Redefines Music Rights
Universal Music Group’s partnership with AI platform Udio sets a new benchmark for ethical AI in music. Udio will train its models only...
HOME DEPOT FINDS ‘THE RIGHT TREE’ FOR THE HOLIDAYS WITH EMOTION-DRIVEN CHRISTMAS CAMPAIGN
Home Depot’s new holiday campaign, “The Right Tree,” created with BBDO, highlights real Christmas tree farmers and family traditions through emotional storytelling. The...
Canon Celebrates Nigerian Filmmaker Nora Awolowo with Exclusive Lagos Screening of Racket Queen
Canon Central and North Africa celebrated Nigerian filmmaker Nora Awolowo with an exclusive Lagos screening of Racket Queen, shot on the Canon EOS...
World’s First GPT for Creatives Soft Launches in New Zealand: Advertising Industry on Alert
JuniorGPT’s limited New Zealand trial is ongoing, with no official release date yet announced. The developers say they welcome constructive feedback from creative...
HERO SPLENDOR+ CELEBRATES LIFE’S UNSTOPPABLE JOURNEY IN MCCANN WORLDGROUP’S NEW CAMPAIGN
McCann Worldgroup India’s new campaign for Hero Splendor+ celebrates life as an unstoppable journey, portraying the motorcycle as a trusted companion that moves...
Levi’s Kids Makes its Indian Debut, Bringing Iconic Denim to the Little Ones
Apparel Group has launched Levi's Kids in India, bringing the iconic denim brand to the country's kidswear market. The collection offers stylish, comfortable,...
