Case Studies
ZUPEE ACQUIRES AUSTRALIA’S NUCANON, PIONEERING A NEW ERA OF AI-POWERED INTERACTIVE ENTERTAINMENT
Zupee has acquired Sydney-based AI storytelling innovator Nucanon, marking a first-of-Zupee has acquired Sydney-based AI storytelling innovator Nucanon, marking a first-of-its-kind India–Australia collaboration...
CREATIVITY DOWN UNDER SHINES BRIGHT: MOTION SICKNESS LEADS ANZ WINNERS AT 2025 LONDON INTERNATIONAL AWARDS
Auckland’s Motion Sickness was crowned 2025 Australia & New Zealand Independent Agency of the Year at the London International Awards, winning five Golds...
KIMBERLY-CLARK TO ACQUIRE KENVUE IN $48.7 BILLION DEAL, CREATING A NEW GIANT IN CONSUMER HEALTH AND BEAUTY
Kimberly-Clark is acquiring Kenvue, Johnson & Johnson’s former consumer health arm, in a deal valued up to $48.7 billion. The merger creates the...
TELSTRA’S ‘TOGETHER BUILDS BETTER’ CAMPAIGN CELEBRATES COLLABORATION THROUGH STOP-MOTION STORYTELLING
Telstra’s new campaign, “Together Builds Better,” created with +61 and Bear Meets Eagle on Fire, features a handcrafted stop-motion film directed by Johnny...
SOUTHWEST AIRLINES TO ESTABLISH GLOBAL INNOVATION CENTRE IN HYDERABAD
US airline major Southwest Airlines will establish a Global Innovation Centre in Hyderabad, following meetings with Telangana Chief Minister A. Revanth Reddy. Led...
PEPSICO AND VARUN BEVERAGES IN TALKS TO BRING ALCOHOLIC RTD DRINKS TO INDIA
PepsiCo and Varun Beverages Ltd are in early talks to introduce alcoholic ready-to-drink (RTD) beverages in India, marking PepsiCo’s potential entry into the...
CIPLA NAMES ACHIN GUPTA AS MANAGING DIRECTOR & GLOBAL CEO, EFFECTIVE APRIL 2026
Cipla Limited has appointed Achin Gupta as Managing Director and Global CEO, effective April 1, 2026. With over 20 years in healthcare and...
SUPERMASSIVE AND COVER-MORE TRAVEL INSURANCE RELATIONSHIP TAKES OFF
Following a competitive creative pitch, independent agency Supermassive has been appointed by Cover-More - Australia’s leading travel insurance provider - as its new...
