Case Studies
MUSCAT MEDIA GROUP JOINS HANDS WITH CHOUEIRI GROUP AND ARABIAN MEDIA COMPANY TO REDEFINE OMAN’S MEDIA LANDSCAPE
Muscat Media Group has entered an exclusive partnership with Arabian Media Company and Choueiri Group to enhance Oman's media and advertising landscape. The...
Starbucks’ New Brew in China: A Bold Shift, Not a Retreat
Starbucks is selling a majority stake in its China business to Boyu Capital for about $4 billion, valuing it at over $13 billion....
L’ORÉAL PROFESSIONNEL PARIS APPOINTS OGILVY PARIS TO LEAD GLOBAL SOCIAL MEDIA STRATEGY
L’Oréal Professionnel Paris has appointed Ogilvy Paris to lead its global social media strategy starting November 2025. The partnership aims to strengthen the...
THE NEW GALAXY MOMENT: MRUNAL THAKUR AND MARS WRIGLEY REDEFINE INDULGENCE FOR THE MODERN INDIAN WOMAN
Mars Wrigley India has relaunched its iconic Galaxy chocolate with a creamier recipe, new design, and Bollywood actor Mrunal Thakur as brand ambassador....
BOO BOO LAAND TO DEBUT IN INDIA WITH RS 110-CRORE EXPANSION, FIRST VENUE AT MUMBAI’S JIO WORLD PLAZA
Dubai’s luxury indoor kids’ entertainment brand Boo Boo Laand will debut in India in 2026 at Mumbai’s Jio World Plaza. Parent company Imperial...
ZUPEE ACQUIRES AUSTRALIA’S NUCANON, PIONEERING A NEW ERA OF AI-POWERED INTERACTIVE ENTERTAINMENT
Zupee has acquired Sydney-based AI storytelling innovator Nucanon, marking a first-of-Zupee has acquired Sydney-based AI storytelling innovator Nucanon, marking a first-of-its-kind India–Australia collaboration...
CREATIVITY DOWN UNDER SHINES BRIGHT: MOTION SICKNESS LEADS ANZ WINNERS AT 2025 LONDON INTERNATIONAL AWARDS
Auckland’s Motion Sickness was crowned 2025 Australia & New Zealand Independent Agency of the Year at the London International Awards, winning five Golds...
KIMBERLY-CLARK TO ACQUIRE KENVUE IN $48.7 BILLION DEAL, CREATING A NEW GIANT IN CONSUMER HEALTH AND BEAUTY
Kimberly-Clark is acquiring Kenvue, Johnson & Johnson’s former consumer health arm, in a deal valued up to $48.7 billion. The merger creates the...
