Case Studies
SERVING UP CHAMPIONS: OMAXE TELLS HARMANPREET KAUR TO SMASH IT
Omaxe Limited appoints Harmanpreet Kaur, Indian women's cricket team captain, as brand ambassador, promoting sports excellence and world-class infrastructure. Partnership aims to empower...
ADIDAS UNLEASHES HYPE FILM FORHYPE FILM, EMBRACING NORTH AMERICAN CULTURE
Adidas releases "La Preparacíon Americana," a hype film for the 2026 World Cup, showcasing football stars in unexpected settings across North America. The...
THE ACROBAT, THE INFLUENCER &THE ALGORITHM: ADOBE’S SIMON MORRIS UNPACKS ITS GLOBAL MARKETING IDEAS
SIMON MORRIS UAdobe's Simon Morris emphasizes risk-taking and experimentation in marketing, driving creative growth. He believes in "failing forward" and testing new ideas....
AMAZON REVIVES ITS HEARTWARMING ‘JOY RIDE’ CAMPAIGN, CELEBRATING FRIENDSHIP AND THE JOY OF EVERYDAY MOMENTS
Amazon has brought back one of its most beloved campaigns, “Joy Ride,” rekindling a story that has long resonated with audiences for its...
DENTSU INDIA UNVEILS DENTSU AMP: A NEW AI-POWERED VIDEO CONTENT ENGINE FOR THE FAST-MOVING STORYTELLING ERA
Dentsu India has launched Dentsu AMP, an AI-powered video-first content engine to help brands create and scale storytelling faster. Led by Dhruv Abrol...
Gatorade Turns the World Upside Down with ‘Stranger Things’ Collaboration
Gatorade has teamed up with Netflix’s Stranger Things for a nostalgic “Upside Down” campaign, reviving its 1987 “No Ordinary Thirst Quencher” with a...
SNITCH: THE 10-MINUTE FASHION REVOLUTION TURNING INDIA’S MENSWEAR MARKET UPSIDE DOWN
Bengaluru-based men’s fashion brand Snitch has become India’s answer to Zara—faster, homegrown, and now delivering in 10 minutes. Evolving from a B2B wholesaler...
THE ₹69,000 SAFETY PIN THAT BROKE THE INTERNET: WHEN PRADA WENT ‘PUNK’ ON LUXURY
Prada’s latest accessory—a simple metal safety pin priced at ₹69,000—has sparked global laughter and outrage. Social media users mocked the “luxury” item by...
