Marketing
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
KIA INDIA RECORDS BEST-EVER FEBRUARY SALES AS SUVS AND MPVS DRIVE DOUBLE-DIGIT GROWTH
Kia India has reported its highest-ever February sales, delivering 27,610 vehicles in February 2026 and achieving 10.3 per cent year-on-year growth. The milestone...
FROM BLANK SCREENS TO BOUNDLESS STORIES: INSIDE DHAR MANN AND ADOBE’S FIRST CREATOR TRAINING CAMP
Adobe and Dhar Mann hosted their inaugural Creator Training Camp, welcoming over 250 emerging talents to Mann’s vast studio. With guidance from viral...
GODAWAN TRIPLE CASK TAKES FLIGHT IN TRAVEL RETAIL LAUNCH
Diageo India has unveiled the Godawan Triple Cask, a travel retail-exclusive single malt expression inspired by Rajasthan’s artisanal heritage. Available at duty free...
Retail Rally Lifts Colombo as Capital Goods Drive Modest Market Gains
Sri Lanka’s Colombo Stock Exchange edged higher on Thursday, buoyed by retail-driven activity in capital goods and diversified financial stocks. Despite lower participation...
RIGHT ON TIME: THE SCRIPT ROOM’S SONATA WATCHES CAMPAIGN MARRIES STORYTELLING AND STYLE
The Script Room’s latest campaign for Sonata Watches blends music, narrative, and design to create a multi-sensory experience. With creative leadership from Shaunit,...
ROAR GLOBAL’S SOUTH ASIAN LEAP: FROM BANGLADESH BEGINNINGS TO NEPAL HORIZONS
Roar Global is deepening its South Asian footprint, scaling operations in Bangladesh after a successful first year and forging an exclusive partnership in...
INSTAMART BRINGS GERMAN SPYRA WATER BLASTERS TO INDIA AHEAD OF HOLI
Instamart has partnered with German brand SPYRA to launch its precision-engineered water blasters in India ahead of Holi 2026. The collaboration marks SPYRA’s...
