Marketing
Malaysia’s Digital Ad Market Gains Momentum as Brands Double Down on Social and Video
Malaysia’s digital advertising market posted strong growth in 2025, driven by rising social media and video investments. Advertisers returned with renewed confidence, prioritising...
COCA-COLA CMO MANOLO ARROYO CHARTS A NEW ERA IN MEDIA WITH AI AND MODERN MARKETING
Coca-Cola’s CMO Manolo Arroyo is redefining global marketing, consolidating agency partnerships, and pioneering a “modern media” approach that blends data, digital, and AI-driven...
VIRAT KOHLI CHOOSES AGILITAS OVER PUMA IN A LANDMARK MOVE BUILT ON TRUST AND LONG-TERM VISION
Virat Kohli’s decision to back Abhishek Ganguly’s Agilitas—selling One8 to the company and investing ₹40 crore—signals a deep, long-term partnership rooted in trust....
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor,...
BHARATH RAJ JOINS SUN TV NETWORK AS HEAD OF MARKETING FOR SUN GEMINI AND SUN UDAYA
Sun TV Network has appointed seasoned strategist Bharath Raj as head of marketing for Sun Gemini and Sun Udaya. With over 15 years...
Havas Acquires French Data Engineering Firm Unnest to Strengthen Global Converged.AI Strategy
Havas has acquired Unnest, a French data consulting and engineering firm specializing in cloud and AI-driven data platforms. The move strengthens Havas Media...
ISHAAN KHATTER JOINS EUME AS BRAND AMBASSADOR, BRINGING FRESH EDGE TO EVERYDAY STYLE
EUME has signed actor Ishaan Khatter as its new style-forward ambassador, blending his effortless cool with the brand’s fashion-meets-function philosophy. The collaboration aims...
LAQSHYA MEDIA GROUP UNVEILS LAQSHYA STORYWORKS, APPOINTS RAVI KUDESIA TO LEAD NEW CONTENT DIVISION
Laqshya Media Group has launched Laqshya StoryWorks, a new content studio focused on original IPs, branded entertainment and AI-driven storytelling across OTT, digital...
