Campaigns
ZEPTO AND CADBURY CELEBRATIONS RIG THE RAKHI IN SISTERS’ FAVOUR
Zepto, in collaboration with Mondelēz International’s Cadbury Celebrations, has launched its cheeky “Rigged Rakhi” campaign, declaring Rakshabandhan as a festival that belongs to...
INSTAMART’S RAKSHA BANDHAN FILM BRINGS BACK THE ‘DHAAI KILO KI RAKHI’
Instamart has launched a Raksha Bandhan campaign led by Esha Deol, reviving the legendary “Dhaai Kilo Ki Rakhi” with a humorous film. Featuring...
SAINT LAURENT UNVEILS FALL 2026 CAMPAIGN WITH STAR POWER
Saint Laurent’s Fall 2026 campaign video, directed by Talia Chetrit, stars Connor Storrie, Rosé and Liu Wen, with music by Milli Vanilli. The...
NG AND OGILVY LAUNCH ‘SAVING IS IN’ CAMPAIGN
ING has partnered with Ogilvy to unveil ‘Saving is in’, a campaign supporting the launch of ING Savings Booster, its flagship savings account....
NOSTALGIA AND IDENTITY: SHUFFL STUDIO’S MALIBAN STORY
Shuffl Studio’s latest work has struck a chord with Sri Lankans by reviving the sensory memory of Maliban’s “suwanda”. What began as a...
KOHLER INDIA REDEFINES WELLNESS WITH SPA AT HOME
Kohler India has unveiled Kohler Spa at Home, a pioneering wellness concept that transforms the bathroom into a sanctuary of balance and restoration....
SRI LANKA’S ELEPHANT-INSPIRED ATTIRE TO SHINE AT GLASGOW 2026
Team Sri Lanka’s podium and performance attire for the Glasgow 2026 Commonwealth Games, designed by MAS, draws inspiration from the island’s iconic elephant....
CARS24 AND MS DHONI DRIVE ROAD SAFETY WITH CRASHFREE INDIA
Cars24’s CrashFree India campaign, fronted by MS Dhoni, shifts the focus from celebrity endorsement to a mission of road safety. By rooting its...
