DEEPESSH D ELEVATED TO AVP & VERTICAL HEAD AT HYUNDAI MOTOR INDIA

Hyundai Motor India has elevated Deepessh D to Associate Vice-President & Vertical Head – Product, Media & Digital Marketing. Having joined Hyundai in 2021 after a 16-year tenure at Maruti Suzuki India, he will now lead product marketing, media buying, full-funnel digital and experiential marketing initiatives.

Hyundai Motor India has announced the elevation of Deepessh D as Associate Vice-President & Vertical Head – Product, Media & Digital Marketing, marking a significant step in the company’s ongoing efforts to strengthen its marketing leadership. Deepessh, who joined Hyundai in 2021, has already played a pivotal role in shaping the brand’s media and communication strategies as Brand and Media Strategy Head. His new mandate reflects the company’s confidence in his ability to drive integrated marketing initiatives across product, media and digital platforms.  

In his expanded role, Deepessh will oversee Hyundai’s product marketing, media buying, full-funnel digital campaigns and experiential marketing. This portfolio places him at the centre of Hyundai’s efforts to deepen consumer engagement, enhance brand visibility and deliver impactful narratives in an increasingly competitive automotive market. His expertise in blending traditional media with digital-first strategies is expected to help Hyundai sharpen its positioning and expand its reach across diverse consumer segments.  

Deepessh’s career trajectory underscores his strong grounding in automotive marketing. Prior to joining Hyundai, he spent nearly 16 years at Maruti Suzuki India, where he contributed to some of the company’s most high-profile campaigns and brand-building initiatives. His long tenure at Maruti provided him with deep insights into consumer behaviour, media planning and product positioning, which he has since brought to Hyundai’s marketing framework.  

Industry observers note that Hyundai’s decision to elevate Deepessh comes at a time when the automotive sector is undergoing rapid transformation, driven by digital adoption, evolving consumer expectations and the push towards future mobility solutions. With responsibilities spanning product and digital marketing, his role will be crucial in ensuring Hyundai remains agile and responsive to these shifts.  

Deepessh’s leadership is expected to focus on creating cohesive brand experiences that integrate media buying with digital storytelling and experiential activations. By leveraging full-funnel marketing strategies, Hyundai aims to strengthen its consumer journey from awareness to purchase, while also building long-term loyalty. His appointment signals Hyundai’s intent to invest in marketing leadership that can balance creativity with analytics, and brand-building with measurable outcomes.  

As Hyundai Motor India continues to expand its footprint and prepare for the next phase of growth, Deepessh’s elevation highlights the company’s commitment to nurturing talent and aligning leadership with its strategic priorities. His blend of experience across legacy automotive marketing and contemporary digital ecosystems positions him as a key driver of Hyundai’s brand evolution in India.