EDWARDS LIFESCIENCES LAUNCHES NATIONWIDE CAMPAIGN ON HEART VALVE DISEASE

Edwards Lifesciences has unveiled Stay Young at Heart (Dil Ka Khayal Rakhen, Dil Se Young Rahen), a nationwide awareness campaign highlighting the symptoms of heart valve disease often mistaken for ageing. Through cinema, streaming and radio, the initiative urges earlier recognition, medical consultation and informed conversations about heart health.

Edwards Lifesciences has announced the launch of Stay Young at Heart (Dil Ka Khayal Rakhen, Dil Se Young Rahen), a nationwide disease awareness initiative designed to improve public understanding of heart valve disease and encourage earlier recognition of symptoms that are frequently misinterpreted as part of the ageing process.  

The campaign focuses on raising awareness of key warning signs such as breathlessness during routine activities, fatigue, dizziness, swelling in the feet or ankles, palpitations and reduced physical activity. Because these symptoms often develop gradually, they are easily overlooked or attributed to normal ageing, which can delay medical consultation and evaluation.  

“Recognising symptoms early and seeking medical advice can help individuals make more informed decisions about their health,” explained Dr Ravinder Singh Rao, Interventional Cardiologist. “When further evaluation is needed, a 2D echocardiogram can help healthcare professionals assess how the heart and heart valves are functioning.”  

Parameswaran Nair, Country Leader, Greater India and SEA, Edwards Lifesciences, added: “Growing older is a natural part of life, but symptoms that affect everyday activities should not simply be accepted as normal ageing. Through Stay Young at Heart, we hope to help people recognise potential warning signs earlier, have informed conversations with their doctors, and better understand the importance of heart valve health.”  

As part of the initiative, Edwards Lifesciences will share educational content and patient stories to help individuals and families better understand heart valve disease and its symptoms. The campaign also aims to raise awareness about diagnostic evaluations recommended by healthcare professionals, including 2D echocardiography, a simple and non-invasive test.  

Campaign messaging will be featured in cinema theatres before screenings, across OTT streaming platforms, and on radio channels, ensuring that conversations about heart health reach diverse audiences in everyday settings. By using relatable stories and practical information, Stay Young at Heart encourages people to pay closer attention to changes in their health and seek medical advice when symptoms persist.  

The initiative underscores Edwards Lifesciences’ commitment to advancing public health awareness and ensuring that heart valve disease is recognised and addressed promptly, helping people live fuller, healthier lives without mistaking serious symptoms for the inevitabilities of ageing.