HENNESSY MARKS MID-AUTUMN FESTIVAL WITH LIMITED EDITION DECANTERS

Hennessy has introduced limited edition V.S.O.P and X.O decanters for the Mid-Autumn Festival, created with artist Jackson Wang. The campaign “Experience a New Kind of Ceremony” reimagines the festival as a modern celebration of togetherness, with packaging inspired by tea and cognac and cocktails designed for contemporary social rituals.

Hennessy has unveiled limited edition V.S.O.P and X.O decanters to celebrate the Mid-Autumn Festival, launching a global campaign that blends cultural heritage with contemporary rituals. Created in collaboration with internationally renowned artist and Hennessy global ambassador Jackson Wang, the special editions form part of the campaign titled “Experience a New Kind of Ceremony.”  

The initiative reimagines the Mid-Autumn Festival as a modern celebration of togetherness, encouraging the global Asian community to connect through shared experiences, curated pairings and contemporary serving rituals. The limited-edition packaging draws inspiration from the convergence of tea and cognac, with fluid lines, bold contrasts and a moon motif patterned with tea leaves symbolising unity and shared celebration.  

The Hennessy V.S.O.P Limited Edition highlights contemporary cocktail serves, including an Oolong Iced Tea-inspired creation designed for social gatherings. Its vibrant packaging reflects the dynamic energy and movement associated with the expression, while the X.O decanter embodies refinement and artistry. Together, the editions underscore Hennessy’s ability to honour tradition while embracing modern lifestyles.  

By collaborating with Jackson Wang, Hennessy strengthens its cultural resonance, positioning the Mid-Autumn Festival as a moment not only of heritage but also of innovation and connection. The campaign reflects the Maison’s ongoing commitment to creating experiences that transcend borders, blending craftsmanship with contemporary creativity to engage a new generation of cognac enthusiasts.