JAGUAR UNVEILS TYPE 01: A NEW ERA BEGINS

Jaguar has unveiled Type 01, its most advanced and aerodynamic production vehicle to date, marking a bold new chapter in the brand’s history. Built on Jaguar’s dedicated Electric Architecture, the launch signals JLR’s transformation journey, strengthening its House of Brands strategy and reaffirming British innovation and craftsmanship.

Today marks a defining moment for Jaguar as the company unveils Type 01, the first production vehicle of a bold new era for the brand. Heralded as the most technically advanced, powerful and aerodynamic Jaguar ever engineered, Type 01 represents not only a new chapter in Jaguar’s rich history but also a clear signal of its future direction.  

The launch of Type 01 is a powerful expression of Jaguar’s “copy nothing” philosophy, combining British heritage, bold creativity, advanced technology and groundbreaking engineering. Designed, engineered and built in the United Kingdom, the car embodies the extraordinary talent across Jaguar Land Rover (JLR) and stands as a testament to the brand’s enduring commitment to innovation.  

Type 01 is more than a car; it is a statement of intent. By blending cutting-edge design with Jaguar’s unmistakable character, the model aims to invite a new generation of clients into the brand’s loyal and passionate customer base. For decades, Jaguar has been synonymous with elegance and performance, and Type 01 builds upon that legacy while embracing electrification and modern luxury.  

This unveiling also marks a significant milestone in JLR’s transformation journey. Type 01 is the first production Jaguar built on the company’s dedicated Jaguar Electric Architecture, a platform that will underpin future models and reinforce Jaguar’s position within the luxury electric market. The architecture is central to JLR’s House of Brands strategy, which seeks to expand the company’s reach and strengthen its identity across distinct marques.  

By investing in this new platform, JLR is not only securing Jaguar’s future but also supporting long-term investment in British innovation, manufacturing and skills. The launch underscores the importance of sustaining domestic expertise and ensuring that the UK remains a hub for automotive excellence in the electric age.  

Jaguar’s leadership has expressed gratitude to the thousands of colleagues, partners and suppliers whose passion, creativity and expertise have helped bring Type 01 to life. Their collective effort has transformed an ambitious vision into a reality, delivering a car that is both technically remarkable and emotionally resonant.  

As Jaguar embarks on this new era, Type 01 stands as a symbol of transformation and ambition. It is a car that honours the brand’s heritage while embracing the future, a vehicle that redefines performance and luxury in the electric age. For Jaguar, the journey ahead promises to be as bold and distinctive as the cars it creates, and Type 01 is the first step in that exciting evolution.