M+C Saatchi Consulting has appointed Jennifer Lee Fuqua as Senior Director of Innovation for North America. With over 20 years’ experience advising global brands, Fuqua will lead the agency’s innovation practice, designing new offerings that connect data, brand and culture to drive growth and transformation across its client portfolio.
M+C Saatchi Consulting has appointed Jennifer Lee Fuqua as Senior Director of Innovation for North America, underscoring the agency’s commitment to expanding its innovation practice and meeting growing client demand for modern approaches to growth.
Fuqua will work across the consultancy’s global client portfolio to shape and scale its innovation offering, designing new solutions that connect data, insight, brand, culture and commercial strategy. Her remit reflects the agency’s ambition to embed innovation at the heart of business transformation, ensuring clients can navigate shifting consumer expectations and competitive landscapes with confidence.
With more than two decades of experience in innovation and consumer strategy, Fuqua has advised some of the world’s most influential brands, including Mondelez, Hilton, Disney, HSBC and IKEA. Her career spans senior roles at Ogilvy Consulting, Fjord (Accenture Song), and frog, where she built and led cross-functional teams to tackle complex business challenges.
Her work has focused on building multi-year innovation pipelines for global FMCG organisations, defining future-facing product and experience strategies, and embedding the systems required to take ideas from concept to scaled reality. This track record positions her to drive M+C Saatchi Consulting’s innovation agenda at a time when clients are increasingly seeking integrated approaches that blend creativity with commercial rigour.
The appointment signals M+C Saatchi Consulting’s intent to strengthen its leadership in innovation, aligning with its broader strategy to deliver growth through fresh thinking and cultural resonance. Fuqua’s expertise in bridging consumer insight with organisational systems is expected to play a pivotal role in shaping the consultancy’s next chapter, reinforcing its reputation as a partner for brands navigating transformation.
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