McDonald’s India (West and South) has launched a Spider-Man: Brand New Day collaboration, featuring themed meals, exclusive merchandise and interactive Happy Meal activities. Highlights include a limited-edition bucket hat with the Spider-Man Meal and activity books with Happy Meals, available across restaurants and delivery platforms for a limited time.
McDonald’s India (West and South) has unveiled a limited-edition collaboration inspired by Spider-Man: Brand New Day, introducing themed meals, exclusive merchandise and interactive Happy Meal activities across its restaurants. The initiative is designed to engage fans of the superhero franchise while offering customers a distinctive dining experience.
At the centre of the campaign is the Spider-Man: Brand New Day Meal, which pairs a large burger meal with a small Oreo McFlurry and comes with a limited-edition Spider-Man bucket hat, available while stocks last. The combination blends McDonald’s signature menu with a collectible tied to the upcoming film, ensuring appeal for both casual diners and dedicated fans.
For younger audiences, the brand has launched the Spider-Man: Brand New Day Happy Meal, offering six food options including McAloo Tikki, McEgg, McVeggie, McChicken and two-piece or four-piece Chicken Nuggets. The menu caters to both vegetarian and non-vegetarian preferences, while each Happy Meal also includes a Spider-Man-themed activity book. This interactive element extends the campaign beyond food, encouraging family engagement and reinforcing the film’s presence in everyday experiences.
The collection is available for a limited period across McDonald’s restaurants in West and South India, with customers able to purchase the themed meals in-store or via the McDonald’s app and McDelivery app, subject to stock availability. By combining exclusive merchandise, interactive content and tailored menu options, McDonald’s India is positioning itself at the intersection of dining and entertainment, tapping into the cultural momentum surrounding Spider-Man’s latest cinematic outing.
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