MC&V ACCELERATES GROWTH WITH WE ARE SOCIAL, OUTRIDE AND WINDSORBORN

AI-native creative production company MC&V has added We Are Social, Outride and Windsorborn to its client roster, underscoring the rapid rise of AI-native workflows in mainstream advertising. The Sydney-based company continues to expand its talent base and project scope, marking a strong first year of commercial momentum.  

Just five months after its launch, MC&V has announced three significant new partnerships, building on recent work with Canva and Canteen. The appointments highlight the company’s ability to operate across direct brand relationships, global agency collaborations and independent creative agencies, reflecting the breadth of AI-native production’s role in the advertising ecosystem.  

Global agency We Are Social has engaged MC&V to deliver fast-turnaround social content, leveraging AI-native workflows to keep pace with cultural trends. “The pace of social demands production models that can move quickly without compromising creative quality,” said Ben Clare, Executive Creative Director at We Are Social. “MC&V’s AI-native approach, combined with a strong understanding of agency workflows, makes them a valuable production partner as we explore new ways of creating content at the speed of culture.”  

For US-based nonprofit Outride, MC&V is producing a real-time AI experience that visualises the impact of cycling on the brain. The project transforms scientific data into an immersive brand experience, bringing neuroscience to life as people ride. Meanwhile, independent creative agency Windsorborn has commissioned MC&V to produce a hybrid campaign combining live-action talent captured against green screen with AI-generated environments, showcasing how traditional production techniques and AI-native workflows can be seamlessly integrated within a single commercial production.  

Together, the projects demonstrate the diversity of AI-native production now entering the mainstream, spanning campaign execution, always-on social content, real-time brand experiences and hybrid filmmaking. Co-founder Vinne Schifferstein Vidal emphasised the shift in client conversations: “We’re incredibly grateful that We Are Social, Outride and Windsorborn have chosen to partner with us. We don’t take that trust lightly, and we’re looking forward to building work together that shows what’s possible when AI is combined with strong creative thinking and production craft.”  

To support its growth, MC&V has expanded its roster of AI artists, adding internationally recognised director Mike Bennion and Australian experimental artist Luke Burton. Bennion brings more than two decades of commercial directing experience, while Burton contributes a distinctive visual style. They join existing artists Jodie Heenan, Josef “Seppi” Scholler and Jagger Waters, further strengthening the company’s creative offering.  

Co-founder Marie-Céline Merret Wirström explained the deliberate approach to talent: “As the briefs become more varied, the talent model has to evolve with them. We’re intentionally building a roster of directors with distinct creative voices and deep production experience, so we can bring together the right creative minds for each project.”