MILINDA WEERASINGHE APPOINTED CMO AT SAMPATH BANK

Sampath Bank has named Milinda Weerasinghe as its new Chief Marketing Officer, entrusting him with the responsibility of leading marketing strategy, brand positioning and customer engagement. With extensive experience across banking and FMCG, Weerasinghe brings proven expertise in brand strategy, category leadership and business growth.

Colombo: Sampath Bank has announced the appointment of Milinda Weerasinghe as Chief Marketing Officer, a move that underscores the institution’s focus on strengthening its brand and customer engagement in a competitive financial services landscape. In his new role, Weerasinghe will oversee the bank’s marketing strategy, brand positioning and initiatives designed to deepen customer relationships and drive growth.  

Weerasinghe’s career spans leadership roles across both banking and fast-moving consumer goods, equipping him with a unique blend of expertise in brand management, category leadership, digital transformation and business strategy. Prior to joining Sampath Bank, he held senior positions at Maliban Group, Unilever and Hindustan Unilever, where he was instrumental in shaping brand narratives, driving category growth and embedding digital innovation into marketing practices.  

His appointment reflects Sampath Bank’s commitment to enhancing its brand presence and aligning its marketing efforts with evolving consumer expectations. With the banking sector undergoing rapid transformation, particularly in digital channels and customer experience, Weerasinghe’s background in FMCG and banking is expected to provide fresh perspectives on how to build stronger connections with diverse customer segments.  

Industry observers note that his track record in leading brand strategy and business growth initiatives positions him well to steer Sampath Bank’s marketing function at a time when differentiation and customer-centricity are critical. His experience in digital transformation is likely to play a key role in advancing the bank’s efforts to integrate technology-driven solutions into its marketing and engagement strategies.  

Weerasinghe’s leadership is anticipated to strengthen Sampath Bank’s ability to deliver consistent brand messaging across platforms while fostering innovation in customer engagement. His appointment also signals the bank’s intent to invest in marketing leadership that can balance strategic vision with operational execution, ensuring that brand initiatives translate into measurable business outcomes.  

As Sampath Bank continues to expand its footprint and sharpen its competitive edge, Weerasinghe’s role will be pivotal in shaping how the bank communicates its values, engages with customers and positions itself in the marketplace. His blend of experience across industries is expected to bring a dynamic approach to marketing leadership, reinforcing Sampath Bank’s ambition to be recognised not only for its financial services but also for its brand strength and customer trust.