MOHIIT BAGLA APPOINTED HEAD OF ECOMMERCE AT FERRERO

Ferrero has appointed Mohiit Bagla as Head of Ecommerce, underscoring its commitment to strengthening digital commerce leadership. With extensive experience across FMCG sales, e-commerce, and go-to-market strategy, Bagla will drive online growth, expand consumer reach, and enhance omnichannel strategies, marking a pivotal step in Ferrero’s evolving digital journey.

Ferrero has announced the appointment of Mohiit Bagla as Head of Ecommerce, a move that highlights the company’s focus on accelerating its digital commerce agenda. Bagla’s new role will see him lead Ferrero’s e-commerce business, strengthen omnichannel strategies, and expand the company’s online consumer reach, reflecting the growing importance of digital platforms in the FMCG sector.  

Bagla’s career trajectory within Ferrero has been marked by steady progression and impactful leadership. Most recently, he served as General Manager – Regional Head – East, where he oversaw regional operations and contributed to strengthening Ferrero’s market presence. Prior to that, he held roles including Associate General Manager – Regional Head – East and Head of Sales Capability, building expertise in sales leadership and capability development. His deep understanding of consumer behaviour and market dynamics has positioned him as a key driver of Ferrero’s growth initiatives.  

Before joining Ferrero, Bagla gained extensive experience across leading FMCG companies such as Reliance Consumer Products Limited, Marico Limited, GSK Consumer Healthcare India, and Pidilite Industries Limited. In these roles, he honed his skills in regional business management, go-to-market strategy, and customer development, establishing a strong foundation in sales leadership and business growth. This diverse background has equipped him with the ability to navigate complex market environments and deliver results across categories.  

His appointment comes at a time when e-commerce is reshaping consumer engagement and driving new growth opportunities for FMCG companies. Ferrero’s decision to elevate Bagla to this role underscores its commitment to strengthening its digital commerce leadership and adapting to the evolving retail landscape. By leveraging his expertise in sales, strategy, and digital transformation, Bagla is expected to spearhead initiatives that will enhance Ferrero’s online presence and ensure its brands remain accessible to consumers across platforms.  

As Head of Ecommerce, Bagla’s mandate will include driving digital commerce growth, expanding Ferrero’s reach in online markets, and integrating omnichannel strategies to deliver seamless consumer experiences. His leadership is anticipated to play a pivotal role in positioning Ferrero as a forward-looking player in the FMCG industry, capable of meeting the demands of a rapidly changing marketplace.  

Bagla’s appointment signals Ferrero’s strategic foresight in recognising the central role of e-commerce in shaping the future of consumer goods. With his proven track record and industry expertise, he is well placed to lead Ferrero’s digital journey and contribute to its continued success in the competitive FMCG sector.