ONEPOINTFIVE APPOINTS SIMON WALSH AS GLOBAL EXECUTIVE CREATIVE DIRECTOR

Independent brand experience agency onepointfive has appointed Simon Walsh as Global Executive Creative Director, based in Dubai. Walsh will lead Middle East operations and oversee global creative output, bringing experience from LightBlue, where he helped secure multiple regional and global accolades. The move strengthens onepointfive’s international creative offering and regional presence.  

Independent brand experience agency onepointfive has appointed Simon Walsh as Global Executive Creative Director, marking a significant step in its expansion into the Middle East and the strengthening of its international creative offering. Based in Dubai, Walsh will lead the agency’s Middle East operations while overseeing its global creative output, working closely with founders Rob Pryce and Joel Barsch to deepen collaboration between the UK and UAE teams.  

Walsh brings a wealth of regional and international experience to the role, having spent seven years at LightBlue, where he played a pivotal role in establishing the agency as one of the region’s leading creative shops. Under his leadership, LightBlue achieved notable recognition, being named Campaign Middle East Creative Agency of the Year in both 2022 and 2023, and earning a global shortlist in 2024. His track record of delivering award-winning work and shaping creative direction across diverse markets positions him as a strong addition to onepointfive’s leadership team.  

The appointment reflects onepointfive’s ambition to build a truly global creative network, with Dubai serving as a strategic hub for the Middle East. Walsh’s remit will extend beyond regional leadership, encompassing the agency’s broader creative vision and output worldwide. By bridging teams across continents, he is expected to foster greater integration and innovation, ensuring that onepointfive continues to deliver impactful brand experiences that resonate across cultures and markets.  

For onepointfive, the move underscores its commitment to investing in talent and expanding its footprint in one of the world’s most dynamic creative regions. The Middle East has become an increasingly important market for agencies seeking to combine cultural insight with global expertise, and Walsh’s appointment signals the agency’s intent to play a leading role in shaping the region’s creative landscape.  

Walsh himself is seen as a figure who can bring both continuity and fresh perspective. His experience in building regional agencies into globally recognised players aligns with onepointfive’s vision of growth through creativity, collaboration and cultural relevance. As the agency strengthens its presence in Dubai and beyond, Walsh’s leadership is expected to drive ambitious projects that blend local understanding with international standards of excellence.  

The appointment of Simon Walsh marks a milestone in onepointfive’s journey, reinforcing its position as a growing force in the global brand experience sector and setting the stage for the next chapter of its creative evolution.