In a bold move to strengthen its connection with India’s dynamic youth, POCO India has announced Bollywood superstar Akshay Kumar as its new brand ambassador. The partnership, unveiled just ahead of the highly anticipated POCO X7 series launch on January 9 at 5:30 PM, underscores the brand’s ethos of innovation and fearless energy.
Akshay Kumar, known for his versatility and larger-than-life persona, embodies POCO’s ‘Made of MAD’ philosophy. His association aligns perfectly with the X7 series campaign, “Xceed Your Limits,” which aims to inspire users to challenge boundaries and embrace the extraordinary.
The POCO X7 series is set to disrupt the premium affordable segment with groundbreaking features. The POCO X7 introduces a robust 1.5K AMOLED 3D Curved Display, while the X7 Pro takes innovation further with a massive 6550mAh battery powered by advanced Silicon Carbon Technology and solid electrolyte design. Both smartphones run on the cutting-edge Xiaomi HyperOS 2.0, delivering unparalleled AI-driven performance for a seamless user experience.
Crafted for durability and immersive functionality, the POCO X7 5G and X7 Pro 5G redefine value by offering flagship-level features at competitive prices. This launch marks a significant milestone in POCO’s journey to make premium technology accessible to all.
Detailing about the announcement Himanshu Tandon, country head, POCO India said, “At POCO, we’ve always embraced bold choices that reflect our vision of delivering innovative technology and empowering the next generation. Akshay Kumar’s fearless persona and mass appeal make him the perfect fit for a brand that thrives on breaking boundaries and redefining value. His partnership, coupled with the X7 series launch, highlights our strategic focus on scaling new heights and delivering transformative experiences as we gear up for an exciting 2025.”
Commenting on the partnership, Akshay Kumar said, “Partnering with POCO is an exciting new chapter for me. I’ve always admired brands that dare to be different, and POCO’s fearless approach to innovation and its ‘Made of MAD’ philosophy truly resonate with my personality. The X7 series campaign, ‘Xceed Your Limits,’ reflects the energy and determination I believe in—pushing boundaries and striving for excellence. I’m thrilled to be part of this journey as POCO inspires India’s youth to embrace bold choices and redefine possibilities in technology”.
With Akshay Kumar’s partnership amplifying the brand’s reach and the X7 series launch on January 9th.
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