Lifestyle
GAP AND YOUNG MIKO TURN SPRING CAMPAIGN INTO MUSIC-DRIVEN CELEBRATION OF LATIN CULTURE
Gap has partnered with GRAMMY-nominated Latin artist Young Miko for a vibrant spring campaign built around a music video celebrating Latin culture and...
DAKOTA JOHNSON STARS IN STRIKING NEW CALVIN KLEIN FILM DIRECTED BY GORDON VON STEINER
Calvin Klein has unveiled a new campaign film featuring actor Dakota Johnson in her debut collaboration with the brand. Directed and photographed by...
GATORADE DEBUTS LOWER SUGAR DRINK AS BRAND EVOLVES FOR HEALTH-CONSCIOUS CONSUMERS
Gatorade has launched Gatorade Lower Sugar across the United States, offering 75% less sugar than its flagship Thirst Quencher while avoiding artificial flavours,...
THE CREATIVE IDENTITY OF GOTA BY FAENA STUDIO
Gota’s creative identity, developed by Faena Studio, blends heritage with modernity. A dynamic logo shifts across bottles, paired with clean typography for balance....
BLENDERS PRIDE PACKAGED DRINKING WATER CHAMPIONS INDIVIDUALITY WITH ‘THE ONE AND ONLY’ CAMPAIGN
Blenders Pride Packaged Drinking Water unveils ‘The One And Only’, a bold multi-platform campaign redefining modern success as distinction rather than visibility. Amplified...
COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS
Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...
MAHINDRA UNVEILS XEV 9E CINELUXE EDITION, ELEVATING ELECTRIC LUXURY WITH UNDERSTATED CONFIDENCE
Mahindra has introduced the XEV 9e Cineluxe Edition under its Electric Origin SUV line-up, blending satin-finished exteriors with plush leatherette interiors. Priced at...
GUCCI’S PRIMAVERA: A CULTURAL PALETTE OF STYLE AND IDENTITY
Gucci’s Primavera collection is more than fashion—it is a cultural dialogue. By embracing archetypes, identities, and diverse dress codes, the House positions itself...
