Branding
A SPRITZ REIMAGINED: HOW TANICA IS BOTTLING AUSTRALIA’S OPEN-AIR LIFESTYLE
A new Australian spritz, TANICA, is challenging Europe’s long-held dominance of aperitif culture by embracing native botanicals and a distinctly local way of...
RYL TEA TAPS CANDY NOSTALGIA WITH JOLLY RANCHER-INSPIRED ICED TEA RANGE
Ryl Tea has partnered with The Hershey Company to launch a new range of sweetened, polyphenol-rich iced teas inspired by Jolly Rancher flavours....
MENKA ASRANI JOINS AMAZON TO LEAD BRANDED CONTENT FOR OTT PLATFORM
Amazon has appointed Menka Asrani as Lead - Studio to drive branded content initiatives for its OTT platform within the Amazon Ads ecosystem....
COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS
Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...
WHEN HERITAGE MEETS BOLD EXECUTION: ROCKLAND BLACK SIGNALS PREMIUM AMBITION
Rockland Black enters the premium arrack segment with a striking black and gold identity, confident positioning, and strong shelf presence. The launch reflects...
ZOYA AND SONAM KAPOOR ILLUMINATE A NEW CHAPTER WITH ‘MY EMBRACE’
Zoya, the exquisite diamond boutique from the House of Tata, unveils ‘My Embrace’, a new expression of its autograph collection with Sonam Kapoor....
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
