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Tuesday , 14 July 2026

Branding

68 Articles
Branding

AGAVE HOUR: A CELEBRATION OF MOMENTS BEYOND THE GLASS

Agave Hour redefines tequila branding by focusing on the culture of gathering rather than the drink itself. With a bottle inspired by agave...

Branding

MOLSON COORS EXPANDS NAKED LIFE WITH ITALIAN SPRITZ

Molson Coors Beverage Company has unveiled Naked Life Italian Spritz, a non-alcoholic cocktail tapping into the booming spritz trend. With sales momentum across...

Redesign

KFC ELEVATES ICONIC BUCKET IN GLOBAL REBRAND

KFC has unveiled a global rebrand centred on its iconic bucket, developed with JKR. The refreshed identity spans packaging, restaurants, digital platforms and...

Redesign

LA RHUMERIE MAURICIENNE: A COLOURFUL TRIBUTE TO ISLAND PROVENANCE

La Rhumerie Mauricienne, crafted by Distillerie de Labourdonnais and imagined by Appartement 103, celebrates Mauritius through vivid design and authentic flavour. With die-cut...

Branding

DITCH THE RAINBOW: WHY LESS COLOUR MEANS MORE CLARITY

Design meetings often default to adding colour, but restraint can sharpen clarity. Monochrome packs stand out against saturated shelves, often reading as premium....

Redesign

HUNT HANSON GIVES HENKELL A CONTEMPORARY SPARKLE FOR A NEW GENERATION

Independent design agency Hunt Hanson has unveiled a sweeping rebrand for Henkell, refreshing the historic sparkling wine label with a refined monogram, updated...

Branding

FUJIFILM NAMED TIME100 MOST INFLUENTIAL COMPANY OF 2026

Fujifilm has been named to the TIME100 Most Influential Companies of 2026 and recognised as an Industry Leader in Hardware. Honoured as a...

BrandingBrandsDesign

A SPRITZ REIMAGINED: HOW TANICA IS BOTTLING AUSTRALIA’S OPEN-AIR LIFESTYLE

A new Australian spritz, TANICA, is challenging Europe’s long-held dominance of aperitif culture by embracing native botanicals and a distinctly local way of...

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