PUBLICIS CONSEIL STRENGTHENS CREATIVE LEADERSHIP WITH DUAL APPOINTMENT

Publicis Conseil has appointed Yann-Gael Cobigo and Thibault Michal as Executive Creative Directors, marking a significant step in its international growth strategy. The duo, with experience at Ogilvy WPP, BBH London and R/GA, bring a track record of campaigns for Coca-Cola, Apple and Audi to the French agency’s global ambitions.  

Publicis Conseil has announced the appointment of Yann-Gael Cobigo and Thibault Michal as Executive Creative Directors, a move designed to accelerate the agency’s international growth and sharpen its creative edge for world-class clients. The decision underscores the Paris-based agency’s commitment to strengthening its leadership bench with talent that combines global experience and proven creative excellence.  

Cobigo and Michal arrive at Publicis Conseil with a formidable pedigree. Their careers span influential roles at Ogilvy WPP, BBH London and R/GA, where they honed their craft on campaigns that resonated across markets and cultures. Together, they have led high-profile work for The Coca-Cola Company, Apple and Audi, brands that demand both creative innovation and global relevance. Their appointment signals Publicis Conseil’s intent to deliver ideas that not only captivate audiences but also drive business impact on an international scale.  

The duo’s creative philosophy has consistently centred on blending bold storytelling with technological fluency, a combination increasingly vital in today’s fragmented media landscape. Their campaigns for Coca-Cola tapped into universal themes of joy and connection, while their work for Apple showcased design-led narratives that elevated product experiences. For Audi, they helped craft communications that married engineering precision with aspirational lifestyle branding. These achievements illustrate their ability to translate brand values into compelling creative platforms that travel seamlessly across borders.  

Publicis Conseil’s decision to bring Cobigo and Michal into its leadership fold reflects a broader industry trend: agencies are investing in leaders who can bridge local insight with global resonance. As clients demand integrated solutions that cut through cultural differences, the appointment of executives with international experience becomes a strategic necessity. By entrusting Cobigo and Michal with executive creative responsibilities, Publicis Conseil is positioning itself to meet these demands with agility and ambition.  

The move also reinforces Publicis Groupe’s wider strategy of cultivating creative leadership across its network. With Paris serving as a hub for both European and global accounts, the addition of Cobigo and Michal strengthens the agency’s ability to deliver campaigns that embody both French creativity and international sophistication. Their dual appointment is expected to energise teams, inspire fresh approaches and attract new opportunities from multinational clients seeking globally resonant work.  

For Publicis Conseil, the arrival of Cobigo and Michal is more than a leadership change; it is a statement of intent. By investing in creative leaders with a proven record of shaping campaigns for some of the world’s most iconic brands, the agency is signalling its readiness to expand its influence on the global stage.