RAMITA CHAUDHURI JOINS ABD AS MARKETING DIRECTOR

Allied Blenders & Distillers Ltd. has appointed Ramita Chaudhuri as Marketing Director. With over 26 years of experience across FMCG, beverages, telecom, media, and healthcare, she brings expertise in brand strategy, innovation, and business growth, having held leadership roles at Mahou San Miguel, Carlsberg India, Pharmasecure, BIG 92.7 FM, and Hutchison Telecom.

Allied Blenders & Distillers Ltd. (ABD), one of India’s leading spirits companies, has announced the appointment of Ramita Chaudhuri as its new Marketing Director, marking a significant addition to its leadership team. The move underscores ABD’s commitment to strengthening its brand portfolio and driving growth in an increasingly competitive market.  

Chaudhuri brings with her more than two and a half decades of experience spanning diverse industries including FMCG, beverages, telecom, media, and healthcare. Her career reflects a consistent focus on building strong consumer connections, driving innovation, and shaping brand narratives that resonate across categories.  

Prior to joining ABD, she held senior leadership positions at Mahou San Miguel and Carlsberg India, where she played a pivotal role in developing marketing strategies for global and domestic beer brands. Her tenure at these companies was marked by initiatives that enhanced brand visibility and consumer engagement in a dynamic and evolving beverages sector.  

Her earlier career also includes leadership roles at Pharmasecure, BIG 92.7 FM, and Hutchison Telecom, where she contributed to brand building, customer engagement, and business growth. These roles provided her with a broad perspective on consumer behaviour and market dynamics, equipping her with the ability to craft strategies that cut across industries and audiences.  

At ABD, Chaudhuri is expected to leverage her extensive expertise to strengthen the company’s marketing function, focusing on brand strategy, innovation, and portfolio expansion. Her appointment comes at a time when ABD is sharpening its focus on premiumisation and consumer-centric campaigns, aiming to consolidate its position in India’s spirits market while exploring new growth opportunities.  

Industry observers note that her diverse background across multiple sectors positions her uniquely to bring fresh perspectives to ABD’s marketing approach. With her proven track record in driving business growth and brand equity, Chaudhuri’s leadership is anticipated to play a crucial role in shaping ABD’s next phase of expansion.  

Her appointment reflects ABD’s broader strategy of investing in seasoned leadership to navigate evolving consumer preferences and intensifying competition. As Marketing Director, she will be tasked with steering the company’s brand portfolio towards greater innovation, relevance, and resonance with consumers across India and beyond.